rape alarm
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.24avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$7.69–$147.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,141.09avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 65K searches
According to Flapen's Amazon United States niche tracking, rape alarm is a $28K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
rape alarm market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $50K–$63K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.9%
- Avg brand age
- 47 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
44
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
50%
Top 20: 88%
Open market
28%
- She's Birdie24%
- TECKNET11%
- KOSIN10%
- Fauxomor10%
- Vantamo10%
- Original Defense7%
Demand
Weekly Amazon search volume, last 29 weeks — -30.2% search growth over the last 90 days.Top rape alarm search terms
- rape alarm11K/yr
- portable alarm5K/yr
- key alarm5K/yr
- safe alarm4K/yr
- sound alarm3K/yr
- anti kidnapping devices3K/yr
- safesound personal alarm3K/yr
- bellbird personal safety alarm7K/yr
- safe sound personal alarm3K/yr
- safe personal alarm for women5K/yr
Top rape alarm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shes Birdie 3.0 New Version The Original Personal Safety Alarm for Women by WomenLoud Siren Flash Light and Rechargeable Battery in a Variety of Colors (Aqua Blue)
She's Birdie$28.304.6★1,383 rev
Fauxomor 140dB Personal Safety Alarm for Women 3 Pack Safe Alarm Protection Keychain with Strobe Light & Low Battery Notice Security Siren Self Defense for Seniors College Girls Pink+Blue+Black
Fauxomor$13.594.5★1,737 rev
Vantamo Personal Alarm for Self Defense with Low Battery Notice Strobe Light & Extra Loud 130 dB Double Speakers Safety Keychain Set for Women Rechargeable Panic Button for Womens Self Defense
Vantamo$19.164.6★5,477 rev
KOSIN Personal Safety Alarm 6 Pack 140DB Personal Security Alarm Keychain with LED Lights Emergency Safety Alarm for Women Men Children Elderly
KOSIN$16.654.6★13,165 rev
Personal Safety Alarm for Women 140dB Travel Safe Waterproof Self Defense Keychain Personal Alarm Loud Siren Safety Keychain for Girls Kids Elderly - 2 Pack
TECKNET$8.524.7★1,534 rev
Newest
by launch date
Shes Birdie 3.0 New Version The Original Personal Safety Alarm for Women by WomenLoud Siren Flash Light and Rechargeable Battery in a Variety of Colors (Hot Pink)
She's Birdie$28.511,383 rev
SECURAM Gun Safe Security Monitor for Safe Box & Cabinet Safe
SECURAM$147.574 rev
Vantamo Personal Alarm for Self Defense with Low Battery Notice Strobe Light & Extra Loud 130 dB Double Speakers Safety Keychain Set for Women Rechargeable Panic Button for Womens Self Defense
Vantamo$19.165,477 rev
Shes Birdie 3.0 New Version The Original Personal Safety Alarm for Women by WomenLoud Siren Flash Light and Rechargeable Battery in a Variety of Colors (Metallic Rose Pink)
She's Birdie$27.761,383 rev
Shes Birdie 3.0 New Version The Original Personal Safety Alarm for Women by WomenLoud Siren Flash Light and Rechargeable Battery in a Variety of Colors (Aqua Blue)
She's Birdie$28.301,383 rev
Trending
90-day click momentum
Safesound Personal Alarm: Your 130dB Self-Defense Companion - Keychain Emergency LED Flashlight - Security and Protection for Women Girls Kids and The Elderly (Black 1)
AllStyle By Patel$9.474.9★
Shes Birdie 3.0 New Version The Original Personal Safety Alarm for Women by WomenLoud Siren Flash Light and Rechargeable Battery in a Variety of Colors (Hot Pink)
She's Birdie$28.514.6★
SABRE Personal Safety Kit with Pepper Spray and 2-in-1 Personal Alarm with LED Light 0.54 fl oz 25 Bursts 130dB Alarm Audible Up to 1 250 Feet
SABRE$16.644.5★
Shes Birdie 3.0 New Version The Original Personal Safety Alarm for Women by WomenLoud Siren Flash Light and Rechargeable Battery in a Variety of Colors (Aqua Blue)
She's Birdie$28.304.6★
TECKNET Personal Safety Alarm Portable Personal Alarm for Women with Flashing Strobe Light & Low Battery Alert 130dB Rechargeable Emergency Keychain Alarms for Women Men Kids Seniors(Black)
TECKNET$8.924.6★
What buyers say about rape alarm
What buyers praise and complain about, mined from review topics.What buyers love
“it is easy to set”
“Build quality feels sturdy”
“Good Value”
“The noise is fair”
“Added level of security”
“As advertised”
“Great for Alzheimers patience”
“Great for traveling and kids”
“It is very easy to hook up”
“Fits well”
What buyers complain about
“Very loud, as it should be”
“Doesnt last”
“Did not work”
“Unacceptable battery life”
“Too small”
“Garbage”
“Hard to set”
“This may SEEM cheap”
“There were no instructions”
“it's difficult to set up”
Top return reasons
Common questions
- Is rape alarm profitable to sell on Amazon United States?
- The niche generates $28K/yr across 32 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the rape alarm niche?
- 21 brands and 44 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in rape alarm?
- Top complaints mined from reviews: Noise Level, Durability, Functionality-Overall. The return rate is 2.1%.
- What does it cost to enter the rape alarm niche?
- Listings span $7.69–$147.57; the average listing price is $25.24 (sweet spot $15–$100). The average incumbent carries 4,141 reviews — the moat a new listing must climb.