Rangefinder Lanyard

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months

115K

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

1.2%

Market size, estimated

$94Ka year

Peak month

November2.9× the quietest month

Top search term

marsupial gear36K searches a year

Listings sell for $68.19 on average, from $6.11 to $169.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $68.19 that is $0 to $7K a year per listing.

Average price

$68.19inside the $15 to $100 sweet spot

Price range

$6.11–$169.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

3.2%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #474 within Bags & Cases. It carries 325 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

46%

Out of stock, average day

6.1%

Average rank

#474in Bags & Cases

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

325per listing

Listings tracked

39

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months