Rangefinder Binoculars

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $350K a year.

Searches, last 12 months

255K

Growth, 90 days vs prior 90

-13.9%

Conversion, latest week

0.3%

Market size, estimated

$350Ka year

Peak month

November3.4× the quietest month

Top search term

rangefinder binoculars52K searches a year

Listings sell for $415.46 on average, from $40.12 to $2214.71. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $415.46 that is $0 to $42K a year per listing.

Average price

$415.46above the $15 to $100 sweet spot

Price range

$40.12–$2214.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$42K

Returns

2.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #488 within Binoculars & Scopes. It carries 540 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

95%

Out of stock, average day

8.5%

Average rank

#488in Binoculars & Scopes

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

540per listing

Listings tracked

43

22 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months