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Raid Enclosure

Fail

The top 5 brands take 99% of clicks, so Raid Enclosure is a Fail.

Flapen Score
36
36 / 100
Ranks 6,374 of 8,347 Electronics niches · −7 vs the category median of 43
Market size
$592K/yr302K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
66%top-5 click share · 6 brands · 45 sellers

Flapen Score

Raid Enclosure against its category

The dotted line is the Electronics average. Past it, Raid Enclosure is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raid Enclosure market on Amazon at a glance

Shoppers on Amazon United States searched for Raid Enclosure 302K times last year and spent an estimated $592K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $592K a year.

Searches, last 12 months
302K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
1.0%
Market size, estimated
$592Ka year
Peak month
December2.0× the quietest month
Top search term
direct attached storage62K searches a year

02 · Price

A sale here is worth $193.95.

Listings sell for $193.95 on average, from $54.04 to $538.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $193.95 that is $19K to $48K a year per listing.

Average price
$193.95above the $15 to $100 sweet spot
Price range
$54.04–$538.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$19K–$48K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #71 within Hard Drive Accessories. It carries 707 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#71in Hard Drive Accessories
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
707per listing
Listings tracked
19

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
47 months

Products

Top Raid Enclosure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

45

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 230%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Raid Enclosure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Raid Enclosure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • direct attached storage62K/yr
  • terramaster56K/yr
  • das storage33K/yr
  • das enclosure22K/yr
  • terramaster d4-32012K/yr
  • terramaster nas30K/yr
  • 2 bay hard drive enclosure14K/yr
  • cenmate8K/yr
  • 5 bay hard drive enclosure9K/yr
  • terramaster das7K/yr

Reviews and returns

What reviews say buyers love and hate about Raid Enclosure

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Noise Level”
5.3%of orders come back
“noisy”
A buyer, on “Noise Level”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Raid Enclosure questions

Answered from the same tracked data.