Radio
MaybeShoppers spend an estimated $9.0M a year here. But demand is soft, at -7.0% this quarter, so Radio is a Maybe.
- Flapen Score
- 57 / 100Top 6% of 8,347 Electronics niches · +14 vs the category median of 4357
- Market size
- $9.0M/yr9.7M searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 46%top-5 click share · 29 brands · 65 sellers
Flapen Score
Radio against its category
The dotted line is the Electronics average. Past it, Radio is stronger. Inside it, weaker.
Market
The Radio market on Amazon at a glance
Shoppers on Amazon United States searched for Radio 9.7M times last year and spent an estimated $9.0M. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 9.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.0M a year.
- Searches, last 12 months
- 9.7M
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $9.0Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- radio2.7M searches a year
02 · Price
A sale here is worth $47.63.
Listings sell for $47.63 on average, from $9.89 to $188.39. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $47.63 that is $143K to $191K a year per listing.
- Average price
- $47.63inside the $15 to $100 sweet spot
- Price range
- $9.89–$188.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $143K–$191K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #15 within Car & Vehicle Electronics. It carries 6,094 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #15in Car & Vehicle Electronics
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 6,094per listing
- Listings tracked
- 39
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Radio products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Portable AM/FM Transistor Radio with Loud Speaker Battery or USB Powered - Compact Emergency Radio for Indoor Outdoor Travel & Storms (Model BJL-671)
- Price
- $18.47
- Rating
- 4.3/5
- Reviews
- 2,688
- Age
- 2y ago

DreamSky AM FM Portable Radio Plug In Wall or Battery Operated for Home & Outdoor Strong Reception & Sound Large Dial Easy to Use Transistor Antenna Headphone Jack Small Gifts for Seniors Elderly
- Price
- $21.76
- Rating
- 4.4/5
- Reviews
- 11,710
- Age
- 6y ago

PRUNUS J-166 Portable Radio AM FM Battery Operated Radio with Tuning Light Back Clip Excellent Reception AM FM Radios Portable Transistor Radios
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 8,283
- Age
- 5y ago

PRUNUS J03 AM FM Radio Portable Plug in Wall or AA Battery Operated for Home/Outdoor Large Speaker Excellent Sound and Reception Large Tuning Knobs Gifts for Seniors No Internet Radio/Shower Radio
- Price
- $19.05
- Rating
- 4.4/5
- Reviews
- 1,196
- Age
- 2y ago

Leadfan 7inch Car Stereo Double Din Radio Touchscreen with Backup Camera Multimedia Car Audio Support Mirror Link Bluetooth Caller ID FM/MP3/MP4/USB/Subwoofer Aux Input Car Audio Receivers
- Price
- $38.50
- Rating
- 3.7/5
- Reviews
- 3,854
- Age
- 4y ago
Trending
estimated 90-day click momentum
Oncheer Portable Vintage Retro Bluetooth Speaker Radio with FM/AM/SW Bands Adjustable Antenna Rechargeable Battery Powered Support TF Card and USB Light Color
- Price
- $16.42
- Rating
- 4.2/5
- Reviews
- 989
- Age
- 3y ago

Pioneer MVH-S110BT 1-Din Digital Media Receiver Car Stereo Bluetooth USB Input 50W x 4 Output AM/FM Radio iPhone & Android Compatible Front & SW (Mono) RCA Output
- Price
- $59.42
- Rating
- 4.4/5
- Reviews
- 282
- Age
- 8mo ago

DreamSky AM FM Portable Radio Plug in Wall or Battery Operated for Home & Outdoor Strong Reception Large Dial Easy to Use Transistor Antenna Headphone Jack Small Gifts for Seniors Elderly
- Price
- $21.90
- Rating
- 4.4/5
- Reviews
- 11,710
- Age
- 5y ago

Kissound Double Din Car Stereo with 7 HD Touchscreen Wireless Apple Carplay & Android Auto Bluetooth 240W SWC Subwoofer Output Mirror Link FM/AM Car Radio Receiver Backup Camera
- Price
- $95.56
- Rating
- 4.2/5
- Reviews
- 526
- Age
- 1y ago

Leadfan Double Din Car Stereo Radio Support Apple Carplay&Android Auto 7inch HD Touchscreen Double Din Radio with Bluetooth Car Audio Receivers Camera MirrorLink FM Radio 2 USB/TF/AUX/Subwoofer
- Price
- $55.03
- Rating
- 3.8/5
- Reviews
- 1,385
- Age
- 5y ago
Newest
by launch date
Pioneer MVH-S110BT 1-Din Digital Media Receiver Car Stereo Bluetooth USB Input 50W x 4 Output AM/FM Radio iPhone & Android Compatible Front & SW (Mono) RCA Output
- Price
- $59.42
- Rating
- 4.4/5
- Reviews
- 282
- Age
- 8mo ago

Panasonic Portable AM/FM Radio Battery Operated Analog Radio AC Powered Black (RF-2400-K)
- Price
- $32.83
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 1y ago

Emerson CKS1500 SmartSet Dual Alarm Clock Radio with AM/FM 0.9 Blue LED Display 4-Level Dimmer Blue Accent Light Sleep Timer & Auto Time Setting
- Price
- $12.63
- Rating
- 4.2/5
- Reviews
- 1,058
- Age
- 1y ago

Kissound Double Din Car Stereo with 7 HD Touchscreen Wireless Apple Carplay & Android Auto Bluetooth 240W SWC Subwoofer Output Mirror Link FM/AM Car Radio Receiver Backup Camera
- Price
- $95.56
- Rating
- 4.2/5
- Reviews
- 526
- Age
- 1y ago

Single Din Radio Car Stereo with Wireless Apple Carplay & Android Auto 6.9 UHD Touchscreen Car Stereo with Bluetooth 1080P Backup Camera Mirror Link Navigation USB Type-C Fast Charging FM/AM EQ SWC
- Price
- $51.82
- Rating
- 3.9/5
- Reviews
- 384
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 falling
Sellers
65
Est. top-5 brand share
66%
Top 20: 93%
Est. top-5 click share
46%
Top 20: 84%
Open market
30%
- DreamSky20%
- PRUNUS18%
- BAIJIALI14%
- Leadfan8%
- Panasonic6%
- PIONEER4%
Demand
Radio search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Search terms
Top Radio search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- radio2.7M/yr
- car stereo1.4M/yr
- car radio1.0M/yr
- radios portable am fm925K/yr
- portable radio391K/yr
- fm radio362K/yr
- am fm radio339K/yr
- stereo537K/yr
- radios278K/yr
- radio am fm248K/yr
Reviews and returns
What reviews say buyers love and hate about Radio
We read the reviews and the return reasons for every product selling here.
“Below average quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Radio questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









