Rabbit Ears Antenna

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months

166K

Growth, 90 days vs prior 90

+5.1%

Conversion, latest week

6.4%

Market size, estimated

$165Ka year

Peak month

November1.9× the quietest month

Top search term

rabbit ears tv antenna85K searches a year

Listings sell for $15.71 on average, from $8.87 to $26.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $15.71 that is $12K to $16K a year per listing.

Average price

$15.71inside the $15 to $100 sweet spot

Price range

$8.87–$26.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$12K–$16K

Returns

9.6%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #121 within Antennas. It carries 3,680 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#121in Antennas

Average rating

3.76 starsAmazon United States average 4.42 stars

Average reviews

3,680per listing

Listings tracked

13

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months