rabbit ears antenna
Skip itHigh returns (9.6%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$8.87–$26.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$165K$165K/yr · 166K searches
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,680.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad75%top-5 click share — a locked-up shelf
Returns
Bad9.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, rabbit ears antenna is a $165K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
rabbit ears antenna market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $157K–$196K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 5.1%
- Avg brand age
- 46 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
14
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- PHILIPS36%
- GE20%
- Philips14%
- HIDB12%
- Bigefeixu9%
- Wideskall9%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +5.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Top rabbit ears antenna search terms
- rabbit ears tv antenna85K/yr
- rabbit ears antenna13K/yr
- best rabbit ears for digital tv9K/yr
- rabbit ears for tv7K/yr
- tv antenna rabbit ears8K/yr
- rabbit ear antenna8K/yr
- tv rabbit ears antenna indoor7K/yr
- philips antenna5K/yr
- philips tv antenna5K/yr
- phillips tv antenna5K/yr
Top rabbit ears antenna products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Rabbit Ears Black Indoor TV Antenna Dipole and Circular Loop Tabletop Antenna Digital Smart TV Compatible HDTV Antenna 4K 1080P VHF UHF 5Ft Coaxial Cable SDV8201B/27
PHILIPS$13.264.2★4,267 rev
Philips Indoor TV Antenna Rabbit Ears for Local Channels 15 Inch Extendable Dipoles 4K 1080P VHF UHF Tabletop Antenna Digital HDTV Antenna Smart TV 4ft Coaxial Cable Black SDV7114A/27
Philips$13.894.1★8,616 rev
GE Modern Loop Rabbit Ears Indoor TV Antenna 15 inch Extendable Dipoles 4K 1080P VHF UHF Tabletop Antenna Digital HDTV Antenna Smart TV Compatible 4ft Coaxial Cable Black 33675
GE$11.074.1★2,764 rev
Wideskall Universal Indoor Rabbit Ear TV Antenna for HDTV Ready VHF UHF Dual Loop Coaxial
Wideskall$8.873.8★1,145 rev
TV Antenna - Rabbit Ears tv Antenna TV Antennas for Local Channels Ultra HD 4K/1080p UHF/VHF Works with All Smart TVs Easy Setup No Monthly Fees! (Black)
HIDB$12.183.8★5,026 rev
Newest
by launch date
Rabbit Ears TV Antenna
Bigefeixu$16.809 rev
Indoor TV Antenna
Bigefeixu$13.322 rev
Rabbit Ears TV Antenna
Bigefeixu$16.421 rev
Rabbit Ears TV Antenna Indoor for Smart TV & Older TVs HDTV Antenna for Local Channels Adjustable Rabbit Ear Dipoles VHF UHF Digital TV Antenna 4K 1080P Ready Easy Setup No Monthly Fees
Bigefeixu$16.052 rev
Philips Hover Amplified HD Digital TV Antenna Long Range Smart TV Antenna Easy Mount on Top of TV Design Supports 4K 1080P HD VHF UHF Signal Booster Coax HDTV Cable/AC Adapter SDV7219N/27
PHILIPS$26.952,153 rev
Trending
90-day click momentumRabbit Ears TV Antenna
Bigefeixu$16.424.0★
Indoor TV Antenna
Bigefeixu$13.323.0★
Rabbit Ears TV Antenna Indoor for Smart TV & Older TVs HDTV Antenna for Local Channels Adjustable Rabbit Ear Dipoles VHF UHF Digital TV Antenna 4K 1080P Ready Easy Setup No Monthly Fees
Bigefeixu$16.051.0★
Rabbit Ears TV Antenna
Bigefeixu$16.805.0★
GE Modern Loop Rabbit Ears Indoor TV Antenna 15 inch Extendable Dipoles 4K 1080P VHF UHF Tabletop Antenna Digital HDTV Antenna Smart TV Compatible 4ft Coaxial Cable Black 33675
GE$11.074.1★
What buyers say about rabbit ears antenna
What buyers praise and complain about, mined from review topics.What buyers love
“Picks up signal great”
“EASY INSTALLATION”
“Excellent price”
“Good quality”
“As advertised”
“I love the fact it is magnetic”
“handy”
“Easy to connect”
“works for my needs”
“picture quality has been great”
What buyers complain about
“Did not work”
“Bad signal”
“This is cheap quality”
“It's very short”
“would not connect”
“DID NOT WORK AT ALLLLL DO NOT RECOMMEND”
“False advertising”
“Expensive isnt always better”
“Low range”
“Broke after the first week of use”
Top return reasons
Common questions
- Is rabbit ears antenna profitable to sell on Amazon United States?
- The niche generates $165K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the rabbit ears antenna niche?
- 6 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in rabbit ears antenna?
- Top complaints mined from reviews: Functionality-Overall, Signal Strength, Quality-Overall. The return rate is 9.6% — above our launch gate.
- When does demand for rabbit ears antenna peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the rabbit ears antenna niche?
- Listings span $8.87–$26.95; the average listing price is $15.71 (sweet spot $15–$100). The average incumbent carries 3,680 reviews — the moat a new listing must climb.