Purple Mouse

Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $393K a year.

Searches, last 12 months

484K

Growth, 90 days vs prior 90

-11.0%

Conversion, latest week

4.7%

Market size, estimated

$393Ka year

Peak month

December1.4× the quietest month

Top search term

purple mouse118K searches a year

Listings sell for $17.41 on average, from $5.96 to $94.71. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $17.41 that is $9K to $13K a year per listing.

Average price

$17.41inside the $15 to $100 sweet spot

Price range

$5.96–$94.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

2.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Keyboards, Mice & Accessories. It carries 15,641 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#162in Keyboards, Mice & Accessories

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

15,641per listing

Listings tracked

42

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months