Is purple keyboard profitable to sell on Amazon United States?

The niche generates $515K/yr across 71 tracked products. 14 of 22 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the purple keyboard niche?

49 brands and 72 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in purple keyboard?

Top complaints mined from reviews: Durability, Functionality-Overall, Touch/Button Controls. The return rate is 4.7%.

When does demand for purple keyboard peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the purple keyboard niche?

Listings span $12.61–$168.77; the average listing price is $39.32 (sweet spot $15–$100). The average incumbent carries 1,696 reviews — the moat a new listing must climb.

purple keyboard

Worth a look

Shows no brand lock-in (top 5 brands take 31% of clicks), but weak search conversion (1.3%) keeps it on the watch list.

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Avg price

Incredible$39.32

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Market size

Good$515K

$515K/yr · 1.0M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$12.61–$168.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,695.94

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, purple keyboard is a $515K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 31% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

purple keyboard market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $590K–$786K; units × avg price
Conversion rate: 1.3%
Avg BSR: #169
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 15.1%
Avg brand age: 35 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

49 rising

Sellers

Top-5 brand share

31%

Top 20: 75%

Top-5 click share

25%

Top 20: 62%

Open market

65%

MageGee8%
SABLUTE6%
RECCAZR6%
Rii6%
MOFII5%
Victkeyory4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top purple keyboard search terms

purple keyboard345K/yr -12.4%0.9% conv.
purple keyboard and mouse wireless173K/yr -16.7%1.8% conv.
purple wireless keyboard and mouse92K/yr -19.3%1.7% conv.
purple wireless keyboard68K/yr -4.7%1.3% conv.
purple keyboard and mouse50K/yr -6.0%1.1% conv.
keyboard purple36K/yr -14.6%1.2% conv.
wireless keyboard purple34K/yr -14.3%1.2% conv.
wireless keyboard and mouse purple35K/yr -18.3%2.4% conv.
keyboard and mouse wireless purple27K/yr -9.6%2.1% conv.
purple gaming keyboard29K/yr -13.3%0.6% conv.

All search terms

Top purple keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gaming Keyboard and Mouse Combo K1 RGB LED Backlit Wired Keyboard with 104 Key Computer PC Gaming Keyboard for PC/Laptop (Purple)

MageGee$30.714.5★16,456 rev

Wireless Keyboard and Mouse Combo Full-Sized Wireless Keyboard and Adjustable DPI Mouse 2.4GHz USB Receiver Silent Keyboard and Mouse for PC Windows MAC Desktop Laptop(Purple)

RECCAZR$19.584.3★2,785 rev

Wireless Keyboard and Mouse Combo - Rii Standard Office PC Keyboard and Optical Wireless Mice (Purple)

Rii$18.634.3★980 rev

Wireless Keyboard and Mouse Combo 104 Keys Cute Colorful Keyboard and Mouse with Retro Typewriter for PC/Mac/Laptop/Tablet/Computer/Windows Microsoft Purple

Victkeyory$23.974.6★465 rev

Wireless Keyboard and Mouse Combo Full Size Compact Quiet Wireless Keyboard and Mouse Set 2.4G Ultra-Thin Sleek Design for Windows Desktop PC Notebook Laptop Round Keys Purple Mixed Punk Color

Guiheng$24.004.4★110 rev

Newest

by launch date

Wireless Keyboard and Mouse Combo 2.4G Full Size Wave Keys Ergonomic Keyboard with Wrist Rest and 3-Level DPI Adjustable Wireless Ergonomic Mouse for Windows Mac OS Desktop/Laptop/PC(Purple)

ULSOU$36.891,990 rev

2mo ago

Purple Wireless Keyboard and Mouse Combo 2.4GHz USB Receiver with Phone Holder and Numeric Keypad OMOTON Full-Size Keyboard for Windows/PC/Laptop/Computer Silent Typing Keys for Office/Home

OMOTON$19.8460 rev

2mo ago

Wireless Keyboard and Mouse Combo - Backlit Typewriter Keyboard with Magnetic Wrist Rest & Phone Holder Light Up Round Keys 2.4GHz Cordless Set for Mac Windows PC SABLUTE (Soft Lilac)

SABLUTE$55.03215 rev

5mo ago

Wireless Keyboard and Mouse Combo Full-Size Silent Ergonomic Keyboard and Optical Mouse Long Battery Life 2.4G Lag-Free Mice Keyboard for Computer Mac Laptop PC Windows(Purple)

EDJO$19.21147 rev

6mo ago

Wireless Keyboard and Mouse Combo 2.4GHZ Typewriter Retro Full Size Keyboards Cute Colorful Computer Keyboard and Wireless Mouse for Laptop/Desktop/Windows/PC (Purple Gradient)

Infilife$37.2885 rev

10mo ago

What buyers say about purple keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“Color is cute”

Quality-Overall10%

“Great build quality”

Touch/Button Controls8%

“EASY TO USE BUTTONS”

Value For Money7%

“Good deal”

Design-Overall5%

“I like the design”

Connectivity-Overall5%

“Bluetooth works great”

Ease Of Use4%

“Easy Usage”

Audio Quality4%

“Love the sound”

Assembly/Installation4%

“Easy to set up”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Durability15%

“Failed after 2 months”

Functionality-Overall11%

“Did not work”

Touch/Button Controls8%

“Buttons stuck”

Connectivity-Overall7%

“wont stay connected”

Noise Level6%

“too loud”

Quality-Overall4%

“Poor quality”

Charging3%

“Not rechargeable”

Color3%

“probably not purple”

Value For Money2%

“Not Worth the Price”

Adhesion/Stickiness2%

“all the keys are sticking”

Top return reasons

Functionality-Overall21%

Connectivity-Overall12%

Compatibility-Overall10%

Size-Overall9%

Color6%

Touch/Button Controls5%

Advertised Vs Actual Product5%

Noise Level3%

Value For Money3%

Defective Material/Parts3%

Common questions

Is purple keyboard profitable to sell on Amazon United States?: The niche generates $515K/yr across 71 tracked products. 14 of 22 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (55/100).
How competitive is the purple keyboard niche?: 49 brands and 72 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in purple keyboard?: Top complaints mined from reviews: Durability, Functionality-Overall, Touch/Button Controls. The return rate is 4.7%.
When does demand for purple keyboard peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the purple keyboard niche?: Listings span $12.61–$168.77; the average listing price is $39.32 (sweet spot $15–$100). The average incumbent carries 1,696 reviews — the moat a new listing must climb.