Purple Headphones

Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $752K a year.

Searches, last 12 months

507K

Growth, 90 days vs prior 90

-5.0%

Conversion, latest week

2.6%

Market size, estimated

$752Ka year

Peak month

December3.0× the quietest month

Top search term

purple headphones116K searches a year

Listings sell for $57.05 on average, from $13.90 to $241.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $57.05 that is $14K to $29K a year per listing.

Average price

$57.05inside the $15 to $100 sweet spot

Price range

$13.90–$241.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$14K–$29K

Returns

3.7%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #297 within Headphones & Earbuds. It carries 15,589 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

90%

Out of stock, average day

2.4%

Average rank

#297in Headphones & Earbuds

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

15,589per listing

Listings tracked

30

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months