Purple Earbuds

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months

154K

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

3.5%

Market size, estimated

$176Ka year

Peak month

December1.7× the quietest month

Top search term

purple earbuds60K searches a year

Listings sell for $32.57 on average, from $9.70 to $204.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $32.57 that is $0 to $3K a year per listing.

Average price

$32.57inside the $15 to $100 sweet spot

Price range

$9.70–$204.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.4%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #512 within Headphones & Earbuds. It carries 14,350 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

98%

Out of stock, average day

16.5%

Average rank

#512in Headphones & Earbuds

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

14,350per listing

Listings tracked

60

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

7Amazon's first-year sales bar

Average brand age

26 months