Purple Bluetooth Speaker
FailPrices span $14.31–$481.59, mostly outside the sweet spot, so Purple Bluetooth Speaker is a Fail.
- Flapen Score
- 39 / 100Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 4339
- Market size
- $146K/yr89K searches / yr
- 90-day growth
- +14.4%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 48 sellers
Flapen Score
Purple Bluetooth Speaker against its category
The dotted line is the Electronics average. Past it, Purple Bluetooth Speaker is stronger. Inside it, weaker.
Market
The Purple Bluetooth Speaker market on Amazon at a glance
Shoppers on Amazon United States searched for Purple Bluetooth Speaker 89K times last year and spent an estimated $146K. The top 5 brands take 90% of clicks. Demand peaks in Jun–Jul–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- +14.4%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $146Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- purple bluetooth speaker22K searches a year
02 · Price
A sale here is worth $73.38.
Listings sell for $73.38 on average, from $14.31 to $481.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $73.38 that is $7K to $18K a year per listing.
- Average price
- $73.38inside the $15 to $100 sweet spot
- Price range
- $14.31–$481.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$18K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #438 within Portable Audio & Video. It carries 10,162 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #438in Portable Audio & Video
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 10,162per listing
- Listings tracked
- 22
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Purple Bluetooth Speaker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
48
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
9%
- Brand 172%
- Brand 26%
- Brand 35%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (6 brands, 9%)
Demand
Purple Bluetooth Speaker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Purple Bluetooth Speaker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purple bluetooth speaker22K/yr
- purple speaker17K/yr
- purple jbl speaker11K/yr
- jbl purple7K/yr
- bluetooth speaker purple8K/yr
- purple jbl6K/yr
- jbl purple speaker5K/yr
- jbl speaker purple5K/yr
- jbl bluetooth speaker purple5K/yr
- purple speaker bluetooth4K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Bluetooth Speaker
We read the reviews and the return reasons for every product selling here.
“Poor sound quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Bluetooth Speaker questions
Answered from the same tracked data.