Purple Bluetooth Speaker
FailPrices span $14.31–$481.59, mostly outside the sweet spot, so Purple Bluetooth Speaker is a Fail.
- Flapen Score
- 39 / 100Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 4339
- Market size
- $146K/yr89K searches / yr
- 90-day growth
- +14.4%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 48 sellers
Flapen Score
Purple Bluetooth Speaker against its category
The dotted line is the Electronics average. Past it, Purple Bluetooth Speaker is stronger. Inside it, weaker.
Market
The Purple Bluetooth Speaker market on Amazon at a glance
Shoppers on Amazon United States searched for Purple Bluetooth Speaker 89K times last year and spent an estimated $146K. The top 5 brands take 90% of clicks. Demand peaks in Jun–Jul–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- +14.4%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $146Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- purple bluetooth speaker22K searches a year
02 · Price
A sale here is worth $73.38.
Listings sell for $73.38 on average, from $14.31 to $481.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $73.38 that is $7K to $18K a year per listing.
- Average price
- $73.38inside the $15 to $100 sweet spot
- Price range
- $14.31–$481.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$18K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #438 within Portable Audio & Video. It carries 10,162 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #438in Portable Audio & Video
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 10,162per listing
- Listings tracked
- 22
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Purple Bluetooth Speaker products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JBL Go 4 - Ultra-Portable Waterproof and Dustproof Bluetooth Speaker Big JBL Pro Sound with Punchy bass 7-Hour Built-in Battery Made in Part with Recycled Materials (Purple)
- Price
- $41.09
- Rating
- 4.7/5
- Reviews
- 17,917
- Age
- 2y ago
JBL Flip 7 - Portable Waterproof and Drop-Proof Speaker Bold JBL Pro Sound with AI Boost 16Hrs of Playtime and PushLock System with Interchangeable Accessories (Purple)
- Price
- $106.41
- Rating
- 4.6/5
- Reviews
- 3,939
- Age
- 1y ago
JBL Grip - Compact Bluetooth Speaker with Bold JBL Pro Sound and Ambient Light up to 14 Hours of Playtime Water Dust and Drop-Proof (IP68) & Multi-Speaker Connection with Auracast (Purple)
- Price
- $75.00
- Rating
- 4.6/5
- Reviews
- 835
- Age
- 10mo ago
JBL Charge 6 - Portable Waterproof & Drop-Proof Bluetooth Speaker Bold JBL Pro Sound with AI Boost 28Hrs of Playtime Built-in Powerbank & Comes with a Sturdy/Removable Carrying Strap (Purple)
- Price
- $149.27
- Rating
- 4.7/5
- Reviews
- 5,489
- Age
- 1y ago
JBL Clip 5 - Ultra-Portable Waterproof & Dustproof Bluetooth Speaker Big JBL Pro Sound with Punchy bass Integrated Carabiner Up to 12 Hours of Play Made in Part with Recycled Materials (Purple)
- Price
- $61.67
- Rating
- 4.7/5
- Reviews
- 8,454
- Age
- 2y ago
Trending
estimated 90-day click momentum
JBL Boombox 4 - Most Powerful JBL Portable Waterproof Speaker with Massive JBL Pro Sound Up to 34 Hours of Playtime & Multi-Speaker Connection by Auracast (Purple)
- Price
- $481.59
- Rating
- 4.7/5
- Reviews
- 739
- Age
- 3mo ago
Portable Bluetooth Speaker Beach Essentials: IPX5 Waterproof for Outdoor/Powerful HD Sound/Dynamic Light/All Day Playtime/Wireless BT 5.3/TWS Pairing Travel|Camping|Pool Accessorie School Supplies
- Price
- $22.60
- Rating
- 4.6/5
- Reviews
- 7,311
- Age
- 1y ago
JBL Go 5 - Ultra-Portable Waterproof & Drop-Proof Speaker with JBL Legendary Sound & Ambient Edge Lighting AirTouch Instant Stereo Pairing or Link Multiple Compatible Speakers via Auracast (Purple)
- Price
- $50.54
- Rating
- 4.6/5
- Reviews
- 321
- Age
- 3mo ago
Bluetooth Speaker 20W HD Sound Portable Wireless IPX5 Waterproof Up to 24H Playtime TWS Pairing for Home/Party/Outdoor/Camping/Beach Essentials Electronic Gadgets Birthday Gift (Purple)
- Price
- $24.22
- Rating
- 4.5/5
- Reviews
- 37,468
- Age
- 6mo ago
Bluetooth Speaker Wireless IP67 Waterproof & Dustproof Portable Speaker with Lights 15W Loud Stereo Sound 2500mAh Battery All Day Playtime TWS Pairing BT5.3 Home/Party/Outdoor/Beach (Purple)
- Price
- $22.01
- Rating
- 4.6/5
- Reviews
- 4,434
- Age
- 7mo ago
Newest
by launch dateJBL Boombox 4 - Most Powerful JBL Portable Waterproof Speaker with Massive JBL Pro Sound Up to 34 Hours of Playtime & Multi-Speaker Connection by Auracast (Purple)
- Price
- $481.59
- Rating
- 4.7/5
- Reviews
- 739
- Age
- 3mo ago
JBL Go 5 - Ultra-Portable Waterproof & Drop-Proof Speaker with JBL Legendary Sound & Ambient Edge Lighting AirTouch Instant Stereo Pairing or Link Multiple Compatible Speakers via Auracast (Purple)
- Price
- $50.54
- Rating
- 4.6/5
- Reviews
- 321
- Age
- 3mo ago
Bluetooth Speaker 20W HD Sound Portable Wireless IPX5 Waterproof Up to 24H Playtime TWS Pairing for Home/Party/Outdoor/Camping/Beach Essentials Electronic Gadgets Birthday Gift (Purple)
- Price
- $24.22
- Rating
- 4.5/5
- Reviews
- 37,468
- Age
- 6mo ago
Bluetooth Speaker Wireless IP67 Waterproof & Dustproof Portable Speaker with Lights 15W Loud Stereo Sound 2500mAh Battery All Day Playtime TWS Pairing BT5.3 Home/Party/Outdoor/Beach (Purple)
- Price
- $22.01
- Rating
- 4.6/5
- Reviews
- 4,434
- Age
- 7mo ago
OHAYO Bluetooth Speaker Portable Wireless IPX7 Waterproof Powerful 25W Sound 24H Playtime Dual Pairing Active Bass Colorful Lights Bluetooth 5.3 Outdoor Speakers for Home/Party/Beach Purple
- Price
- $35.27
- Rating
- 4.7/5
- Reviews
- 1,109
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
48
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 99%
Open market
9%
- JBL72%
- Ortizan6%
- Deeyaple5%
- DOSS4%
- PRUNUS3%
- COOPERS2%
- Open — no brand owns it (6 brands, 9%)
Demand
Purple Bluetooth Speaker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Purple Bluetooth Speaker search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- purple bluetooth speaker22K/yr
- purple speaker17K/yr
- purple jbl speaker11K/yr
- jbl purple7K/yr
- bluetooth speaker purple8K/yr
- purple jbl6K/yr
- jbl purple speaker5K/yr
- jbl speaker purple5K/yr
- jbl bluetooth speaker purple5K/yr
- purple speaker bluetooth4K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Bluetooth Speaker
We read the reviews and the return reasons for every product selling here.
“Poor sound quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Bluetooth Speaker questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data