Purple Beats

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $374K a year.

Searches, last 12 months

221K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

2.2%

Market size, estimated

$374Ka year

Peak month

December4.1× the quietest month

Top search term

purple beats34K searches a year

Listings sell for $78.08 on average, from $13.90 to $241.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $78.08 that is $8K to $20K a year per listing.

Average price

$78.08inside the $15 to $100 sweet spot

Price range

$13.90–$241.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$8K–$20K

Returns

4.1%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #838 within Headphones & Earbuds. It carries 18,961 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

89%

Out of stock, average day

0.5%

Average rank

#838in Headphones & Earbuds

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

18,961per listing

Listings tracked

36

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

33 months