Skip to content
38

psu cables

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 38Growth 17Conversion 26Competition 35Returns 68Price range 83Avg price 95Brand share 9Review moat 35Quality gap 32

Avg price

Incredible$25.77

avg listing price — sweet spot $15–$100

Price range

Great$6.37–$66.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Market size

Okay$193K

$193K/yr · 357K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,987.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, psu cables is a $193K/yr Amazon United States market (357K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 38/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

psu cables market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$206K–$258K
units × avg price
Conversion rate
2.1%
Avg BSR
#206
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
13.0%
Avg brand age
51 months
Avg seller age
187 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

18

Top-5 brand share

96%

Top 20: 97%

Top-5 click share

64%

Top 20: 99%

Open market

1%

  • AsiaHorse71%
  • SMEOZZ14%
  • EZDIY-FAB6%
  • JEYI4%
  • --3%
  • Corsair1%
  • Open — no brand owns it (1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.
15K10KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Top psu cables search terms

  • psu cable extension47K/yr
  • pc cable extension41K/yr
  • psu cables35K/yr
  • cable extension pc45K/yr
  • pc cables26K/yr
  • psu extension cables26K/yr
  • power supply cables19K/yr
  • pc extension cables16K/yr
  • psu cable extensions12K/yr
  • psu cable11K/yr
All search terms

Top psu cables products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$10K10%$19K15%$29K20%$39K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about psu cables

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Quality at a fair price”

Advertised Vs Actual Product19%

“Works as expected”

Value For Money8%

“Great value for the price”

Design-Overall7%

“Great build quality”

Color5%

“Rgb color accurate too”

Compatibility-Overall5%

“Works for MB machine”

Socket/Port/Plug5%

“The power cord was what we needed”

Add-Ons/Attachments4%

“Great Cable Extensions”

Assembly/Installation4%

“Installation was simple”

Size-Overall3%

“Fit perfectly”

What buyers complain about

Quality-Overall12%

“Decent cables, poor shipping quality”

Durability9%

“After 4 years, the wires were faulty”

Value For Money6%

“a little expensive”

Functionality-Overall6%

“Don't work”

Flexibility5%

“it doesn't bend like it should”

Compatibility-Overall5%

“Not compatible”

Color5%

“my came with some brown spots on the cables”

Size-Overall5%

“Wrong size, I guess”

Rope/Wire Tangling4%

“Had an issue with one of the 8 pin pcie cables”

Thickness4%

“they are very thick”

Top return reasons

Compatibility-Overall21%
Size-Overall16%
Functionality-Overall8%
Advertised Vs Actual Product7%
Connectivity-Overall7%
Length6%
Defective Material/Parts6%
Add-Ons/Attachments5%
Socket/Port/Plug5%
Color4%

Common questions

Is psu cables profitable to sell on Amazon United States?
The niche generates $193K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (38/100).
How competitive is the psu cables niche?
6 brands and 18 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in psu cables?
Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 2.3%.
When does demand for psu cables peak?
Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the psu cables niche?
Listings span $6.37–$66.35; the average listing price is $25.77 (sweet spot $15–$100). The average incumbent carries 2,987 reviews — the moat a new listing must climb.