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ps5 external hard drive

Skip it

A deep review moat (31,471 avg reviews) — this niche doesn't clear our bar today.

Market size 87Growth 28Conversion 16Competition 45Returns 52Price range 33Avg price 74Brand share 38Review moat 10Quality gap 79

Market size

Great$1.6M

$1.6M/yr · 1.2M searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$103.35

avg listing price — sweet spot $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Price range

Okay$24.65–$252.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad31,471.18

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, ps5 external hard drive is a $1.6M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

ps5 external hard drive market data

Units sold / yr
15K–20K
avg 1,000–1,250/product
Revenue / yr
$1.6M–$2.1M
units × avg price
Conversion rate
1.3%
Avg BSR
#186
Page quality
0%
Prime
93%
Sponsored
75%
Out of stock
0.0%
Avg brand age
40 months
Avg seller age
175 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

186

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

58%

Top 20: 91%

Open market

14%

  • Seagate54%
  • YOTUO9%
  • Avolusion8%
  • WD_BLACK6%
  • Avoluxion4%
  • Tianken4%
  • Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.
60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Top ps5 external hard drive search terms

  • ps5 external hard drive374K/yr
  • ps5 external storage132K/yr
  • ps5 extra storage55K/yr
  • ps5 hard drive external75K/yr
  • external hard drive for ps567K/yr
  • external hard drive ps561K/yr
  • ps5 extended storage61K/yr
  • playstation 5 external hard drive76K/yr
  • ps5 usb extended storage45K/yr
  • ps5 terabyte storage26K/yr
All search terms

Top ps5 external hard drive products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$156K20%$312K30%$468K40%$623K1101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ps5 external hard drive

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Excellent product”

Value For Money12%

“Price was fair”

Storage Capacity11%

“Large capacity”

Ease Of Use9%

“Simple to use”

Assembly/Installation8%

“flawless install”

Advertised Vs Actual Product8%

“As advertised”

Data Transfer Speed6%

“file transfers are fast”

Compatibility-Overall6%

“Compatible”

Portability2%

“Good portability,”

Durability2%

“It is very durable”

What buyers complain about

Durability17%

“Poor Durability”

Compatibility-Overall12%

“this is not compatible”

Functionality-Overall12%

“Doesn't work properly”

Value For Money7%

“This isnt cheap so recommend looking into this prior to purchasing”

Connectivity-Overall6%

“It wont connect to my computer”

Quality-Overall5%

“Low quality”

Storage Capacity5%

“doesn't have the storage it says”

Advertised Vs Actual Product5%

“Falsely advertised”

Data Transfer Speed3%

“It was rather slow to transfer files”

Computation Performance3%

“Kind of slow”

Top return reasons

Compatibility-Overall39%
Functionality-Overall16%
Connectivity-Overall9%
Value For Money5%
Advertised Vs Actual Product5%
Storage Capacity4%
Size-Overall4%
Defective Material/Parts3%
Data Transfer Speed2%
Socket/Port/Plug2%

Common questions

Is ps5 external hard drive profitable to sell on Amazon United States?
The niche generates $1.6M/yr across 28 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (49/100).
How competitive is the ps5 external hard drive niche?
13 brands and 186 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in ps5 external hard drive?
Top complaints mined from reviews: Durability, Compatibility-Overall, Functionality-Overall. The return rate is 2.9%.
When does demand for ps5 external hard drive peak?
Demand peaks in Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the ps5 external hard drive niche?
Listings span $24.65–$252.42; the average listing price is $103.35 (sweet spot $15–$100). The average incumbent carries 31,471 reviews — the moat a new listing must climb.