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Pro-ject

Fail

The top 5 brands take 100% of clicks, so Pro-ject is a Fail.

Flapen Score
30
30 / 100
Ranks 7,626 of 8,347 Electronics niches · −13 vs the category median of 43
Market size
$236K/yr111K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
55%top-5 click share · 4 brands · 49 sellers

Flapen Score

Pro-ject against its category

The dotted line is the Electronics average. Past it, Pro-ject is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pro-ject market on Amazon at a glance

Shoppers on Amazon United States searched for Pro-ject 111K times last year and spent an estimated $236K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $236K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
0.4%
Market size, estimated
$236Ka year
Peak month
December2.5× the quietest month
Top search term
pro-ject turntable27K searches a year

02 · Price

A sale here is worth $590.22.

Listings sell for $590.22 on average, from $183.06 to $821.07. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $590.22 that is $0 to $59K a year per listing.

Average price
$590.22above the $15 to $100 sweet spot
Price range
$183.06–$821.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$59K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #402 within Turntables & Accessories. It carries 1,289 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
92%
Out of stock, average day
22.4%
Average rank
#402in Turntables & Accessories
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,289per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Pro-ject products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

0%

  • Brand 189%
  • Brand 25%
  • Brand 34%
  • Brand 42%

Demand

Pro-ject search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Pro-ject search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pro-ject turntable27K/yr
  • pro-ject debut carbon evo14K/yr
  • pro ject turntable18K/yr
  • project turntable17K/yr
  • pro-ject14K/yr
  • pro ject debut carbon evo6K/yr
  • pro ject4K/yr
  • debut carbon evo3K/yr
  • pro-ject t13K/yr
  • pro-ject debut carbon2K/yr

Reviews and returns

What reviews say buyers love and hate about Pro-ject

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Audio Quality”
11%of negative reviews mention “Quality-Overall”
3.7%of orders come back
“Very disappointed in the quality control”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pro-ject questions

Answered from the same tracked data.