Is presence sensor profitable to sell on Amazon United States?

The niche generates $204K/yr across 18 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (47/100).

How competitive is the presence sensor niche?

11 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in presence sensor?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Assembly/Installation. The return rate is 4.8%.

When does demand for presence sensor peak?

Demand peaks in Mar–Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the presence sensor niche?

Listings span $8.59–$70.03; the average listing price is $33.19 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.

presence sensor

Skip it

Soft demand (-5.0% this quarter) — this niche doesn't clear our bar today.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$33.19

avg listing price — sweet spot $15–$100

Price range

Great$8.59–$70.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great308.83

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$204K

$204K/yr · 247K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, presence sensor is a $204K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Nov. Verdict: Skip it — 47/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

presence sensor market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $199K–$266K; units × avg price
Conversion rate: 2.5%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 7.1%
Avg brand age: 43 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

10%

Aqara57%
meross11%
AKAMATIΣ7%
SwitchBot7%
THIRDREALITY4%
SONOFF4%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.

Peak months: Mar, Nov · busiest ÷ quietest = 2.1×

Open Trend

Top presence sensor search terms

presence sensor80K/yr -0.9%1.4% conv.
human presence sensor35K/yr +12.8%0.3% conv.
aqara fp220K/yr -2.5%5.0% conv.
aqara presence sensor23K/yr -23.4%4.7% conv.
mmwave sensor18K/yr +11.7%1.8% conv.
mmwave presence sensor17K/yr -38.3%2.7% conv.
mmwave11K/yr -12.3%1.3% conv.
matter presence sensor6K/yr +3.7%1.7% conv.
aqara presence sensor fp25K/yr +46.0%4.5% conv.
aqara fp2 presence sensor4K/yr -5.3%3.5% conv.

All search terms

Top presence sensor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aqara Presence Sensor FP2 mmWave Radar Wired Smart Motion Sensor Zone Positioning Multi-Person & Fall Detection Supports HomeKit Alexa Google Home and Home Assistant 2.4 GHz Wi-Fi Required

Aqara$58.483.6★2,494 rev

Aqara Presence Sensor FP300 Wireless 5-in-1 Motion Sensor with mmWave PIR Light Temperature & Humidity Detection Thread & Zigbee Supports HomeKit Home Assistant Alexa Google Home

Aqara$48.963.8★708 rev

Aqara Zigbee Presence Sensor FP1E mmWave Radar Wired Motion Sensor

Aqara$39.744.1★486 rev

meross Matter Human Presence Sensor 3-in-1 PIR & Light & mmWave Radar Motion Sensor AI Motion Detector for Matter Smart Home Automation Supports HomeKit Alexa Google Home Assistant 2.4GHz Wi-Fi

meross$32.684.3★328 rev

AKAMATIS Human Presence Sensor v2.2 for Home Assistant mmWave Radar Smart Motion Sensor Adjustable Sensitivity WiFi (Seeed C3 External Antenna + LD2410B) (White 1 Pack (Sensor Only))

AKAMATIΣ$18.394.3★44 rev

Newest

by launch date

SONOFF SNZB-06P24 Zigbee Presence Sensor 24GHz mmWave & Light Sensor Zone Positioning Self-Learning Calibration Ceiling Mount Works with Home Assistant Alexa SmartThings Hub Required

SONOFF$24.4281 rev

2mo ago

meross Matter Presence Sensor MS605 Battery-Powered 4-in-1 Smart Motion Sensor with AI Learning IP67 PIR & Light & mmWave Radar Matter Over Thread Supports Home Assistant HomeKit Alexa (1 Pack)

meross$29.1362 rev

3mo ago

THIRDREALITY Presence Sensor R2 24GHz mmWave Radar Adjustable Sensitivity Zigbee Hub Required Battery Powered Support Home Assistant SmartThings Homey or Echo Devices with Built-in Zigbee hub

THIRDREALITY$39.375 rev

3mo ago

SwitchBot Smart mmWave Radar Motion Sensor Bluetooth Presence Sensor with Dynamic Detection & Zone Positioning Compatible with Alexa HomeKit & Apple Home (Presence Sensor*2)

SwitchBot$35.268 rev

4mo ago

AKAMATIS Human Presence Sensor v2.2 for Home Assistant mmWave Radar Smart Motion Sensor Adjustable Sensitivity WiFi (Seeed C3 External Antenna + LD2410B) (White 1 Pack (Sensor + Wall Mount))

AKAMATIΣ$22.7244 rev

4mo ago

What buyers say about presence sensor

What buyers praise and complain about, mined from review topics.

What buyers love

Sensor15%

“This sensor is rock solid”

Quality-Overall8%

“Good hardware, setup is easy —”

Motion Detection8%

“The motion sensor works really well for this setup”

Assembly/Installation7%

“the installation was simple”

Compatibility-Overall7%

“Great addition and compatibility”

Connectivity-Overall6%

“and the connection appears stable”

Value For Money6%

“Great value”

Advertised Vs Actual Product5%

“Work as advertised”

Smart Assistant Support4%

“Works great in Home Assistant”

Ease Of Use3%

“Ease of Use”

What buyers complain about

Connectivity-Overall13%

“Cannot stay connected”

Functionality-Overall11%

“Doesnt Work”

Assembly/Installation8%

“Not easy to install”

Compatibility-Overall6%

“I had problems pairing with Home Assistant”

Quality-Overall5%

“has a bit of an amateurish quality to it”

Battery Life4%

“Bad battery life”

Advertised Vs Actual Product4%

“The description is deceitful”

Value For Money4%

“most of them are very expensive”

Motion Detection3%

“slight positional shifts that motion-only sensors miss entirely”

Durability3%

“Didn't last”

Top return reasons

Connectivity-Overall24%

Functionality-Overall20%

Compatibility-Overall19%

Advertised Vs Actual Product7%

Value For Money6%

Defective Material/Parts4%

Range4%

Assembly/Installation3%

Measurement/Reading Accuracy2%

Alarm/Timer Accuracy1%

Common questions

Is presence sensor profitable to sell on Amazon United States?: The niche generates $204K/yr across 18 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (47/100).
How competitive is the presence sensor niche?: 11 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in presence sensor?: Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Assembly/Installation. The return rate is 4.8%.
When does demand for presence sensor peak?: Demand peaks in Mar–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the presence sensor niche?: Listings span $8.59–$70.03; the average listing price is $33.19 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.