Is power supply profitable to sell on Amazon United States?

The niche generates $5.1M/yr across 34 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the power supply niche?

14 brands and 115 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in power supply?

Top complaints mined from reviews: Durability, Functionality-Overall, Noise Level. The return rate is 4.3%.

When does demand for power supply peak?

Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the power supply niche?

Listings span $29.69–$256.13; the average listing price is $88.45 (sweet spot $15–$100). The average incumbent carries 1,279 reviews — the moat a new listing must climb.

power supply

Worth a look

Shows a $5.1M/yr market, but soft demand (-9.3% this quarter) keeps it on the watch list.

Market size

Incredible$5.1M

$5.1M/yr · 3.6M searches

Avg price

Great$88.45

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good1,279.21

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Price range

Okay$29.69–$256.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, power supply is a $5.1M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

power supply market data

Units sold / yr: 50K–60K; avg 750–1,000/product
Revenue / yr: $4.4M–$5.3M; units × avg price
Conversion rate: 1.6%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 3.0%
Avg brand age: 56 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

115

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

38%

Top 20: 85%

Open market

22%

msi23%
Corsair19%
Thermaltake18%
ARESGAME7%
Auotac6%
Rosewill6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top power supply search terms

power supply1.2M/yr -12.1%1.1% conv.
psu652K/yr -5.3%1.1% conv.
pc power supply310K/yr -7.4%1.8% conv.
computer power supplies306K/yr -14.5%1.1% conv.
fuente de poder215K/yr -15.6%0.3% conv.
atx power supply143K/yr -11.1%2.2% conv.
power supply pc124K/yr -10.4%0.8% conv.
corsair power supply76K/yr -1.6%1.8% conv.
corsair psu72K/yr -9.7%1.6% conv.
modular power supply69K/yr -14.1%1.8% conv.

All search terms

Top power supply products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MSI MAG A750GL PCIE5 Fully Modular Compact Gaming 750W Power Supply 80+ Gold ATX 3.1 & PCIe 5.1 Ready Native Dual-Color 12V-2x6 Cable 10 Year Warranty

msi$91.644.5★5,841 rev

Thermaltake Smart 600W ATX 12V V2.3/EPS 12V 80 Plus Certified Active PFC Power Supply PS-SPD-0600NPCWUS-W

Thermaltake$42.824.6★6,384 rev

MSI MAG A850GL PCIE5 Fully Modular Compact Gaming 850W Power Supply 80+ Gold ATX 3.1 & PCIe 5.1 Ready Native Dual-Color 12V-2x6 Cable 10 Year Warranty

msi$112.074.5★5,841 rev

Auotac 1000W Fully Modular Power Supply 80+ Gold PSU ATX 3.1 & PCIe 5.1 Ready Native Dual-Color 12V-2x6 Cable RGB Low-Noise Smart Fan 105C-Rated Capacitors Black

Auotac$99.714.6★187 rev

CORSAIR RM750e ATX 3.1 PCIe 5.1 Ready Fully Modular 750W Power Supply 12V-2x6 Cable Included Cybenetics Gold Efficiency 105C-Rated Capacitors Modern Standby Mode Black

Corsair$89.904.7★296 rev

Newest

by launch date

CORSAIR RM850e (2025) Fully Modular Low-Noise ATX Power Supply with 12V-2x6 Cable ATX 3.1 & PCIe 5.1 Compliant Cybenetics Gold Efficiency 105C-Rated Capacitors Modern Standby Mode Black

Corsair$112.95839 rev

4mo ago

CORSAIR RM1000x ATX 3.1 PCIe 5.1 Ready Fully Modular 1000W Power Supply Low-Noise Cybenetics Gold Efficiency Native 12V-2x6 Connector Black

Corsair$166.89193 rev

7mo ago

ARESGAME 750W Power Supply 80 Plus Bronze Certified Semi Modular ATX PSU

ARESGAME$52.4670 rev

11mo ago

CORSAIR RM750e ATX 3.1 PCIe 5.1 Ready Fully Modular 750W Power Supply 12V-2x6 Cable Included Cybenetics Gold Efficiency 105C-Rated Capacitors Modern Standby Mode Black

Corsair$89.90296 rev

11mo ago

CORSAIR RM850x ATX 3.1 PCIe 5.1 Ready Fully Modular 850W Power Supply Low-Noise Cybenetics Gold Efficiency Native 12V-2x6 Connector Black

Corsair$126.54121 rev

11mo ago

What buyers say about power supply

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Great value”

Quality-Overall19%

“The build quality feels premium”

Assembly/Installation9%

“Easy set up”

Advertised Vs Actual Product7%

“As advertised”

Strength4%

“Stable”

Noise Cancellation3%

“makes no noise”

Design-Overall3%

“Love the design”

Socket/Port/Plug3%

“Plenty of ports for a modern day build”

Size-Overall3%

“Its also a nice compact size”

Durability2%

“Functional and durable”

What buyers complain about

Durability17%

“Poor durability”

Functionality-Overall12%

“Did not work”

Noise Level11%

“noisy”

Quality-Overall10%

“Thought I bought a quality product for cheap”

Value For Money4%

“Overpriced”

Product Condition4%

“Arrived Used”

Advertised Vs Actual Product2%

“Incorrect Specs shown in photos”

Compatibility-Overall2%

“incompatible”

Connectivity-Overall2%

“Fried connections”

Socket/Port/Plug2%

“The mobo power connector was a little difficult to work with”

Top return reasons

Functionality-Overall16%

Compatibility-Overall14%

Size-Overall14%

Defective Material/Parts14%

Value For Money7%

Advertised Vs Actual Product5%

Noise Level5%

Product Condition5%

Socket/Port/Plug3%

Connectivity-Overall3%

Common questions

Is power supply profitable to sell on Amazon United States?: The niche generates $5.1M/yr across 34 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the power supply niche?: 14 brands and 115 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in power supply?: Top complaints mined from reviews: Durability, Functionality-Overall, Noise Level. The return rate is 4.3%.
When does demand for power supply peak?: Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the power supply niche?: Listings span $29.69–$256.13; the average listing price is $88.45 (sweet spot $15–$100). The average incumbent carries 1,279 reviews — the moat a new listing must climb.

power supply

power supply market data

Competition & brand share

Demand & seasonality

Top power supply search terms

Top power supply products on Amazon

Top sellers

Newest

Trending

What buyers say about power supply

What buyers love

What buyers complain about

Top return reasons

Common questions

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