Is power strip 12 ft cord profitable to sell on Amazon United States?

The niche generates $44K/yr across 30 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the power strip 12 ft cord niche?

16 brands and 92 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in power strip 12 ft cord?

Top complaints mined from reviews: Socket/Port/Plug, Durability, Charging. The return rate is 1.1%.

When does demand for power strip 12 ft cord peak?

Demand peaks in Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the power strip 12 ft cord niche?

Listings span $10.94–$38.16; the average listing price is $23.19 (sweet spot $15–$100). The average incumbent carries 6,183 reviews — the moat a new listing must climb.

power strip 12 ft cord

Worth a look

Shows a sweet-spot price point ($23.19 avg), but a small market ($44K/yr) keeps it on the watch list.

Avg price

Incredible$23.19

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.94–$38.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Review moat

Bad6,183.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$44K

$44K/yr · 18K searches

According to Flapen's Amazon United States niche tracking, power strip 12 ft cord is a $44K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

power strip 12 ft cord market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $46K–$58K; units × avg price
Conversion rate: 10.3%
Avg BSR: #260
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 8.5%
Avg brand age: 57 months
Avg seller age: 201 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

25%

GE21%
Mifaso18%
One Beat15%
Belkin9%
LeZone7%
Addtam6%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +3.4% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.6×

Open Trend

Top power strip 12 ft cord search terms

12ft power strip5K/yr +5.6%9.8% conv.
12 ft surge protector5K/yr +11.3%7.6% conv.
12ft surge protector power strip4K/yr +25.1%9.0% conv.
12 foot power strip surge protector3K/yr -26.6%9.5% conv.
surge protector 12 ft cord2K/yr -14.6%5.2% conv.

All search terms

Top power strip 12 ft cord products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GE 6 Outlet Power Strip 12 Ft Long Extension Cord 3 Prong Outlets UL Listed Black 45192

GE$15.164.7★4,041 rev

Surge Protector Power Strip 15 Ft Cord Ultra Thin Flat Extension Cord with 8 Outlets 4 USB Ports(2 USB C) Flat Plug Power Strip 15 Ft Long Braided Power Cord for Home Office Dorm Room Essentials

One Beat$18.844.8★6,376 rev

2 Pack Power Strip 12FT Long Extension Cord Surge Protector with 6 Outlets and 4 USB Ports (2 USB C) Flat Plug Overload Protection Extension Cord 10+ ft Wall Mount for Home Office Dorm College

Mifaso$28.074.8★10,402 rev

12FT Long Power Strip Surge Protector - with 6 Outlets 4 USB Ports Heavy-Duty Braided Extension Cord Flat Plug 900 Joules 15A Circuit Breaker Wall Mount for Home Office (2 Pack)

Mifaso$34.274.8★19,837 rev

GE 6-Outlet Power Strip 12 Ft Extension Cord Flat Plug Grounded Integrated Circuit Breaker 3-Prong Wall Mount ETL Listed White 45195

GE$17.644.7★2,789 rev

Newest

by launch date

15 Ft Extension Cord with Multiple Outlets Long Extension with 6 Outlets 4 USB Ports(2 USB C) Flat Plug Surge Protector Power Strip for Home Office Supplies Dorm Essentials

SUPERDANNY$15.21237 rev

4mo ago

Addtam Power Strips with Surge Protection 12FT Long Extension Cord with Multiple Outlets Surge Protector Power Strip with 10 Outlets and 4 USB Ports(2 USB C) Flat Plug 2700J Black

Addtam$24.052,863 rev

6mo ago

10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials

SUPERDANNY$12.658,298 rev

9mo ago

TiFFCOFiO Surge Protector Power Strip 12 Feet Extension Cord 600 Joules Surge Protection Multiple Protection 6 Outlet Strip 14 AWG Cord 15A/1875W ETL Listed

Tiffcofio$15.661,817 rev

12mo ago

15Ft Extension Cord with Multiple Outlets Addtam Flat Plug Power Strip Surge Protector with 15 Ft Long Cord 12 Outlet 3 USB Ports (2USB C) Desk Charging Station for Home College Dorm Room Essentials

Addtam$12.51103 rev

1y ago

What buyers say about power strip 12 ft cord

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“The quality seems to be solid, as well”

Socket/Port/Plug14%

“every port works well”

Advertised Vs Actual Product13%

“Exactly what I expected”

Value For Money9%

“Great deal”

Charging6%

“Fast charging”

Ease Of Use5%

“Very handy”

Design-Overall4%

“Excellent design”

Size-Overall4%

“I like the size”

Strength3%

“Good and sturdy”

Drop/Impact Protection3%

“Perfect Surge Protector”

What buyers complain about

Socket/Port/Plug12%

“USB Ports Don't Work”

Durability12%

“Didnt last”

Charging10%

“Slow charging”

Quality-Overall8%

“Poor Quality”

Functionality-Overall7%

“Didnt work”

Size-Overall5%

“Smaller than expected”

Value For Money3%

“they are too expensive”

Heating3%

“Get hot quickly”

Advertised Vs Actual Product2%

“Deceptive advertising”

Flammable2%

“Fire hazard”

Top return reasons

Size-Overall23%

Socket/Port/Plug11%

Functionality-Overall10%

Value For Money10%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Add-Ons/Attachments5%

Charging4%

Product Condition4%

Quality-Overall2%

Common questions

Is power strip 12 ft cord profitable to sell on Amazon United States?: The niche generates $44K/yr across 30 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the power strip 12 ft cord niche?: 16 brands and 92 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in power strip 12 ft cord?: Top complaints mined from reviews: Socket/Port/Plug, Durability, Charging. The return rate is 1.1%.
When does demand for power strip 12 ft cord peak?: Demand peaks in Aug; the busiest month runs 1.6× the quietest.
What does it cost to enter the power strip 12 ft cord niche?: Listings span $10.94–$38.16; the average listing price is $23.19 (sweet spot $15–$100). The average incumbent carries 6,183 reviews — the moat a new listing must climb.