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Power Strip

Power Strip clears our launch bar: a $36.8M/yr market growing +0.8% this quarter with returns at 1.2%.

Flapen Score

66
Launch it

Top 1% of 8,347 Electronics niches · +23 vs the category median of 43

Market size 100Growth 26Conversion 88Competition 74Returns 90Price range 64Avg price 77Brand share 88Review moat 17Quality gap 16
This niche Category average · 8,347 niches

Is Power Strip profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Power Strip is a $36.8M/yr Amazon United States market (23.0M searches/yr). The top 5 brands hold 47% of demand. Verdict: Launch it — 66/100.

Power Strip: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +0.8% over the last 90 days and 10.1% of searches end in a purchase.

$36.8M

revenue / yr

Units sold / yr1.0M
Search volume / yr+0.8%23.0M
Conversion rate10.1%
Avg price$15.79

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers23 · 60
Top-5 product click share41%
Open market53%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 41 products

Sponsored placement88%
New entrants (1y)2· 2 succeeded
Avg rating4.8★
Avg reviews19,331

Top Power Strip products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

$0$1.5M$2.9M$4.4M$5.9M1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 flat

Sellers

60

Top-5 brand share

47%

Top 20: 98%

Top-5 click share

41%

Top 20: 79%

Open market

46%

  • YISHU14%
  • Anker10%
  • Yintar9%
  • SUPERDANNY7%
  • HANYCONY6%
  • Amazon Basics6%

Power Strip demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume23.0MCVR10.1%Products41Brands23Top 5 Brands47%OOS Rate0.0%Rating4.8★Reviews19,331Avg BSR#43
700K500KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Power Strip search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • power strip6.1M/yr
  • surge protector power strip4.3M/yr
  • surge protector3.1M/yr
  • extension cord with multiple outlets2.8M/yr
  • power strips with surge protection2.5M/yr
  • power strip with usb ports724K/yr
  • surge protector with usb ports707K/yr
  • power strips520K/yr
  • extension cord with usb ports344K/yr
  • usb power strip367K/yr

What reviews say buyers love and hate about Power Strip

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall16%

Build quality is great

Socket/Port/Plug14%

Love the USB ports

Advertised Vs Actual Product11%

Better than expected

Value For Money9%

Great buy for the money

Charging8%

charges well

What buyers complain about

69% of reviews
Durability18%

Didnt last

Socket/Port/Plug11%

USB Ports Don't Work

Quality-Overall9%

Really disappointed in the quality control

Charging8%

Slow charging

Functionality-Overall8%

Never worked

Power Strip return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
26%
2Socket/Port/Plug
11%
3Charging
10%
4Functionality-Overall
10%
5Advertised Vs Actual Product
7%

Common Power Strip questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Power Strip 66/100 on Amazon United States — Launch it. The niche generates $36.8M/yr across 41 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +0.8% over the last 90 days.
Search demand for Power Strip on Amazon United States is steady year-round — the busiest month runs 1.5× the quietest.