power strip
Launch itA $36.8M/yr market growing +0.8% this quarter with returns at 1.2% — clears our launch bar.
Market size
Incredible$36.8M$36.8M/yr · 23.0M searches
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$15.79avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.34–$26.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Review moat
Bad19,330.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, power strip is a $36.8M/yr Amazon United States market (23.0M searches/yr). The top 5 brands hold 47% of demand. Verdict: Launch it — 66/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 1.0M–1.0M
- avg 60,000–80,000/product
- Revenue / yr
- $15.8M–$15.8M
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 10.1%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 156 days
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
23 flat
Sellers
60
Top-5 brand share
47%
Top 20: 98%
Top-5 click share
41%
Top 20: 79%
Open market
46%
- YISHU14%
- Anker10%
- Yintar9%
- SUPERDANNY7%
- HANYCONY6%
- Amazon Basics6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6 Ft Surge Protector Power Strip - 8 Widely Outlets with 4 USB Ports 3 Side Outlet Extender with 6 Feet Extension Cord Flat Plug Wall Mount Desk USB Charging Station ETL White
YISHU$9.414.6★51,188 rev
6Ft Power Strip Surge Protector - Yintar Extension Cord with 6 AC Outlets and 3 USB Ports for for Home Office Dorm Essentials 1680 Joules ETL Listed (Black)
Yintar$10.644.7★29,919 rev
Anker Power Strip with 2100J Surge Protector Outlet Extender 5ft Extension Cord with Multiple Outlets 12 AC 2 USB A 1 USB C Port for 20W Home Office Dorm Room Essentials TUV Listed
Anker$26.704.8★19,415 rev
Belkin 12-Outlet Surge Protector Power Strip w/ 12 AC Outlets & 8ft Flat Plug UL-Listed Heavy-Duty Extension Cord for Home Office Travel Computer Laptop Charger - 3 780 Joules of Protection
Belkin$26.704.8★3,146 rev
Surge Protector Power Strip - Nuetsa Flat Plug Extension Cord with 8 Outlets and 4 USB Ports 6 Feet Power Cord 2700 Joules ETL Listed Black
Nuetsa$15.354.7★44,171 rev
Newest
by launch date
6 Ft Extension Cord Power Strip Teiobar Surge Protector with 12 AC Outlets and 4 USB Ports for Home Office Dorm Essentials 2700 Joules ETL Listed Black
Teiobar$18.03454 rev
10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials
SUPERDANNY$12.658,298 rev
10Ft Extension Cord with Multiple Outlets Flat Plug Surge Protector Power Strip 10 Ft Long Cord 8 Outlets & 4 USB Ports (2 USB C) Desk Charging Station for Home Office College Dorm Room Essentials
SUPERDANNY$12.396,260 rev
Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack
Amazon Basics$11.2944,273 rev
Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord Black 2-Pack
Amazon Basics$12.2344,273 rev
Trending
90-day click momentum
GE Surge Protector Power Strip 6 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 67051
GE$13.484.8★
Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack
Amazon Basics$11.294.7★
Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord Black 2-Pack
Amazon Basics$12.234.7★
6 Ft Extension Cord Power Strip Teiobar Surge Protector with 12 AC Outlets and 4 USB Ports for Home Office Dorm Essentials 2700 Joules ETL Listed Black
Teiobar$18.034.8★
10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials
SUPERDANNY$12.654.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Build quality is great”
“Love the USB ports”
“Better than expected”
“Great buy for the money”
“charges well”
“easy to read”
“Beautiful design”
“Perfect size and fit for traveling”
“Convenient for travel”
“Surge Protector”
What buyers complain about
“Didnt last”
“USB Ports Don't Work”
“Really disappointed in the quality control”
“Slow charging”
“Never worked”
“High pitched noises”
“Too short”
“crazy cost more than 1/2 the product to return it”
“cause a fire”
“Gets hot”
Top return reasons
Common questions
- Is power strip profitable to sell on Amazon United States?
- The niche generates $36.8M/yr across 41 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Launch it (66/100).
- How competitive is the power strip niche?
- 23 brands and 60 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in power strip?
- Top complaints mined from reviews: Durability, Socket/Port/Plug, Quality-Overall. The return rate is 1.2%.
- When does demand for power strip peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the power strip niche?
- Listings span $8.34–$26.70; the average listing price is $15.79 (sweet spot $15–$100). The average incumbent carries 19,331 reviews — the moat a new listing must climb.
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