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Power Plug Pro

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -28.5% this quarter, so Power Plug Pro is a Maybe.

Flapen Score
54
54 / 100
Top 11% of 8,347 Electronics niches · +11 vs the category median of 43
Market size
$135K/yr132K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
65%top-5 click share · 11 brands · 21 sellers

Flapen Score

Power Plug Pro against its category

The dotted line is the Electronics average. Past it, Power Plug Pro is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Power Plug Pro market on Amazon at a glance

Shoppers on Amazon United States searched for Power Plug Pro 132K times last year and spent an estimated $135K. The top 5 brands take 82% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
4.1%
Market size, estimated
$135Ka year
Top search term
power plug pro66K searches a year

02 · Price

A sale here is worth $25.13.

Listings sell for $25.13 on average, from $12.87 to $56.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $25.13 that is $3K to $6K a year per listing.

Average price
$25.13inside the $15 to $100 sweet spot
Price range
$12.87–$56.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #619 within Accessories & Supplies. It carries 98 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
60%
Out of stock, average day
12.0%
Average rank
#619in Accessories & Supplies
Average rating
3.82 starsAmazon United States average 4.42 stars
Average reviews
98per listing
Listings tracked
15

04 · Newcomers

12 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
12Amazon's first-year sales bar
Average brand age
30 months

Products

Top Power Plug Pro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11

Sellers

21

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

  • Brand 138%
  • Brand 219%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (5 brands, 12%)

Demand

Power Plug Pro search demand

Weekly searches over the year. Pick a range.

8K6KSpike '26Prime Day '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Power Plug Pro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • power plug pro66K/yr
  • power plug pro energy saver31K/yr
  • powerplug pro16K/yr
  • power plug pro electricity saver7K/yr
  • powerplug pro energy saver9K/yr
  • power pro plug3K/yr

Reviews and returns

What reviews say buyers love and hate about Power Plug Pro

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Does nothing”
A buyer, on “Functionality-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Power Plug Pro questions

Answered from the same tracked data.