power cord
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Good$707K$707K/yr · 870K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay$2.98–$22.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Avg price
Bad$8.22avg listing price — sweet spot $15–$100
Review moat
Bad15,134.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, power cord is a $707K/yr Amazon United States market (870K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
power cord market data
- Units sold / yr
- 100K–125K
- avg 6,000–8,000/product
- Revenue / yr
- $822K–$1.0M
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
38
Top-5 brand share
81%
Top 20: 85%
Top-5 click share
64%
Top 20: 99%
Open market
4%
- Amazon Basics37%
- Vockjour28%
- --15%
- StarTech.com8%
- LORDTRONICS5%
- C2G3%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top power cord search terms
- pc power cord103K/yr
- power cable102K/yr
- computer power cord97K/yr
- monitor power cord86K/yr
- power cord replacement78K/yr
- 3 prong power cord53K/yr
- c13 power cord48K/yr
- pc power cable34K/yr
- monitor power cable35K/yr
- computer cord33K/yr
Top power cord products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Power Cord 5ft(1.5m) 10 Amps 125 Volts 18AWG 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More-ETL Listed
Vockjour$5.954.8★319 rev

Amazon Basics PC Power Cable 6 feet AC Power Cord for Monitor Computer TV 3 Prong 18 AWG 125 Volts NEMA 5-15P to IEC320C13 UL Listed Black
Amazon Basics$5.804.8★39,919 rev

Standard 5ft (1.5m) 10 Amps 125 Volts Black 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More
--$6.374.7★7,840 rev

Amazon Basics Replacement Power Cord for Computer Monitor TV Printer PC 3 Prong 18 AWG 125 Volts 10 Feet Black
Amazon Basics$6.844.8★39,919 rev

StarTech.com 10ft (3m) Computer Power Cord NEMA 5-15P to C13 10A 125V 18AWG Black Replacement AC Power Cord Printer PC Power Supply Cable Monitor Power Cable - UL Listed (PXT101 10)
StarTech.com$8.764.8★14,685 rev
Newest
by launch date
Power Cord 5ft(1.5m) 10 Amps 125 Volts 18AWG 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More-ETL Listed
Vockjour$5.95319 rev

Vockjour 3 Prong AC Power Cord Cable 6ft 10 Amps 125 Volts 18AWG NEMA 5-15P to C13 Black PC Power Cable for TV Computer Monitor Printer PlayStation HP Dell Lenovo Apple Asus-ETL Listed
Vockjour$6.00236 rev

Vockjour 3 Prong AC Power Cord Cable 10ft 10 Amps 125 Volts 18AWG NEMA 5-15P to C13 Black PC Power Cable for TV Computer Monitor Printer PlayStation HP Dell Lenovo Apple Asus-ETL Listed
Vockjour$8.77236 rev

Vockjour 2 Prong AC Power Cord 5Ft Black Universal Power Cable Replacement for Sony PS5/PS4/PS3 Slim PlayStation 5 4 3 Xbox One X/S Xbox Series X/S TV Printer-ETL Listed
Vockjour$5.88351 rev

Vockjour 6 ft 14/3 Appliance and Power Tool Cord 14 AWG 3 Prong Black Heavy Duty Replacement Power Cord with Open End NEMA 5-15P 125V AC Pigtail 15A 1875W ETL Listed
Vockjour$7.76188 rev
Trending
90-day click momentum
3 Prong AC Power Cord 10ft Long Standard | 125V-250V | for Computer Monitor TV Printer Power Supply PSU Electric Cable Replacement Power Cord
LORDTRONICS$7.114.7★

Vockjour 6 ft 14/3 Appliance and Power Tool Cord 14 AWG 3 Prong Black Heavy Duty Replacement Power Cord with Open End NEMA 5-15P 125V AC Pigtail 15A 1875W ETL Listed
Vockjour$7.764.8★

Vockjour 3 Prong AC Power Cord Cable 6ft 10 Amps 125 Volts 18AWG NEMA 5-15P to C13 Black PC Power Cable for TV Computer Monitor Printer PlayStation HP Dell Lenovo Apple Asus-ETL Listed
Vockjour$6.004.8★

Power Cord 5ft(1.5m) 10 Amps 125 Volts 18AWG 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More-ETL Listed
Vockjour$5.954.8★

Vockjour 3 Prong AC Power Cord Cable 10ft 10 Amps 125 Volts 18AWG NEMA 5-15P to C13 Black PC Power Cable for TV Computer Monitor Printer PlayStation HP Dell Lenovo Apple Asus-ETL Listed
Vockjour$8.774.8★
What buyers say about power cord
What buyers praise and complain about, mined from review topics.What buyers love
“Works as expected”
“Good Quality”
“Exact fit”
“Good value for money”
“compatibility with the adapter”
“Great replacement plug”
“Works like a charm”
“There were no connection issues”
“durable,”
“Charged my laptop well”
What buyers complain about
“too short for my needs”
“Poor quality: This level of quality control is unacceptable”
“It works for some not all”
“It would not stay connected for the life of me”
“It isn't snug to plug”
“it broke my laptop charger”
“Didnt last a month”
“This item has a defect”
“it started buzzing”
“It is quite a bit thicker”
Top return reasons
Common questions
- Is power cord profitable to sell on Amazon United States?
- The niche generates $707K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the power cord niche?
- 9 brands and 38 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in power cord?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 1.3%.
- When does demand for power cord peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the power cord niche?
- Listings span $2.98–$22.47; the average listing price is $8.22 (sweet spot $15–$100). The average incumbent carries 15,135 reviews — the moat a new listing must climb.