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51

portra 400 35mm

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 83Growth 35Conversion 71Competition 19Returns 97Price range 42Avg price 86Brand share 0Review moat 72Quality gap 40

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$69.92

avg listing price — sweet spot $15–$100

Market size

Great$1.3M

$1.3M/yr · 288K searches

Review moat

Good639.18

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Price range

Okay$23.60–$205.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.2%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, portra 400 35mm is a $1.3M/yr Amazon United States market (288K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

portra 400 35mm market data

Units sold / yr
15K–20K
avg 1,500–2,000/product
Revenue / yr
$1.0M–$1.4M
units × avg price
Conversion rate
6.5%
Avg BSR
#1,475
Page quality
0%
Prime
100%
Sponsored
64%
Out of stock
0.0%
Avg brand age
54 months
Avg seller age
160 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Balveli69%
  • KODAK12%
  • The Imaging World7%
  • GRDE7%
  • Eastman Kodak Company5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.
8K6KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top portra 400 35mm search terms

  • portra 40089K/yr
  • kodak portra 40055K/yr
  • portra 400 35mm34K/yr
  • portra26K/yr
  • porta 400 35mm film10K/yr
  • porta 40014K/yr
  • kodak portra 400 35mm film14K/yr
  • kodak porta 4008K/yr
  • kodak portra9K/yr
  • portra 400 film7K/yr
All search terms

Top portra 400 35mm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$130K20%$261K30%$391K40%$522K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about portra 400 35mm

What buyers praise and complain about, mined from review topics.

What buyers love

Image/Picture Clarity20%

“Takes great photos”

Color16%

“The colors come out vibrant”

Quality-Overall14%

“Reliable Quality”

Exposure9%

“It handles exposure variations well and scans beautifully”

Value For Money7%

“Good deal”

Advertised Vs Actual Product5%

“works as expected”

Compatibility-Overall4%

“Being Kodak, there is no compatibility issues”

Brightness/Shine/Glow4%

“I got good exposure with natural moonlight/ambient lighting”

Night Vision3%

“Great firm for night scenes”

Display Colors3%

“Very versatile and captures color beautifully”

What buyers complain about

Value For Money45%

“not double the price”

Color8%

“Not sending color film”

Exposure8%

“I REPEAT, 24 shots, NOT the standard 36 exposures”

Quality-Overall5%

“Bad quality”

Lenses4%

“The lens cloth is not worth the extra money”

Top return reasons

Value For Money24%
Compatibility-Overall21%
Color11%
Advertised Vs Actual Product10%
Camera Quality8%
Functionality-Overall6%
Defective Material/Parts4%
Size-Overall4%
Product Condition3%
Image/Picture Clarity2%

Common questions

Is portra 400 35mm profitable to sell on Amazon United States?
The niche generates $1.3M/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the portra 400 35mm niche?
5 brands and 39 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in portra 400 35mm?
Top complaints mined from reviews: Value For Money, Color, Exposure. The return rate is 0.7%.
When does demand for portra 400 35mm peak?
Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the portra 400 35mm niche?
Listings span $23.60–$205.12; the average listing price is $69.92 (sweet spot $15–$100). The average incumbent carries 639 reviews — the moat a new listing must climb.