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Portra 400 35mm

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Portra 400 35mm is a Maybe.

Flapen Score
51
51 / 100
Top 18% of 8,347 Electronics niches · +8 vs the category median of 43
Market size
$1.3M/yr288K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
77%top-5 click share · 5 brands · 39 sellers

Flapen Score

Portra 400 35mm against its category

The dotted line is the Electronics average. Past it, Portra 400 35mm is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portra 400 35mm market on Amazon at a glance

Shoppers on Amazon United States searched for Portra 400 35mm 288K times last year and spent an estimated $1.3M. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
6.5%
Market size, estimated
$1.3Ma year
Peak month
December1.6× the quietest month
Top search term
portra 40089K searches a year

02 · Price

A sale here is worth $69.92.

Listings sell for $69.92 on average, from $23.60 to $205.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $69.92 that is $105K to $140K a year per listing.

Average price
$69.92inside the $15 to $100 sweet spot
Price range
$23.60–$205.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$105K–$140K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,475 within Film Photography. It carries 639 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,475in Film Photography
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
639per listing
Listings tracked
11

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
54 months

Products

Top Portra 400 35mm products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

$0$130K$261K$391K$522K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

39

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

0%

  • Balveli69%
  • KODAK12%
  • The Imaging World7%
  • GRDE7%
  • Eastman Kodak Company5%

Demand

Portra 400 35mm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Portra 400 35mm search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • portra 40089K/yr
  • kodak portra 40055K/yr
  • portra 400 35mm34K/yr
  • portra26K/yr
  • porta 400 35mm film10K/yr
  • porta 40014K/yr
  • kodak portra 400 35mm film14K/yr
  • kodak porta 4008K/yr
  • kodak portra9K/yr
  • portra 400 film7K/yr

Reviews and returns

What reviews say buyers love and hate about Portra 400 35mm

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Image/Picture Clarity”
45%of negative reviews mention “Value For Money”
0.7%of orders come back
“not double the price”
A buyer, on “Value For Money”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Portra 400 35mm questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data