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portra 400 120

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 6Growth 50Conversion 26Competition 5Returns 80Price range 34Avg price 63Brand share 0Review moat 84Quality gap 25

Review moat

Great312.14

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Good$134.53

avg listing price — sweet spot $15–$100

Growth

Okay+19.8%

90-day search growth — must beat 0% to launch

Price range

Okay$20.23–$253.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$22K

$22K/yr · 8K searches

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, portra 400 120 is a $22K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

portra 400 120 market data

Units sold / yr
500–750
avg 100–250/product
Revenue / yr
$67K–$101K
units × avg price
Conversion rate
2.1%
Avg BSR
#162
Page quality
0%
Prime
100%
Sponsored
14%
Out of stock
0.0%
Avg brand age
56 months
Avg seller age
183 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • KODAK94%
  • Balveli6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.8% search growth over the last 90 days.
250150Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top portra 400 120 search terms

  • portra 400 1205K/yr
  • portra 400 120 film1K/yr
  • kodak portra 400 1202K/yr
All search terms

Top portra 400 120 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$3K30%$7K45%$10K60%$13K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about portra 400 120

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall53%

“Great overall film”

Advertised Vs Actual Product20%

“Almost what I expected”

Color7%

“Excellent color, reliable results, and worth the price”

Exposure7%

“expose for the shadows because it handles overexposure very well”

What buyers complain about

Value For Money53%

“Its definitely more expensive than some other films”

Quality-Overall20%

“Bad quality”

Top return reasons

Value For Money31%
Compatibility-Overall27%
Size-Overall13%
Advertised Vs Actual Product12%
Defective Material/Parts5%
Lenses4%
Product Condition3%
Camera Quality3%
Image/Picture Clarity1%
Color1%

Common questions

Is portra 400 120 profitable to sell on Amazon United States?
The niche generates $22K/yr across 7 tracked products. 90-day search growth is +19.8%. Flapen's verdict: Skip it (31/100).
How competitive is the portra 400 120 niche?
2 brands and 17 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in portra 400 120?
Top complaints mined from reviews: Value For Money, Quality-Overall. The return rate is 1.8%.
When does demand for portra 400 120 peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the portra 400 120 niche?
Listings span $20.23–$253.09; the average listing price is $134.53 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.