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portra 160

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 52Conversion 77Competition 14Returns 62Price range 58Avg price 87Brand share 0Review moat 72Quality gap 28

Avg price

Great$67.07

avg listing price — sweet spot $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good606.85

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Price range

Good$20.15–$156.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+22.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$73K

$73K/yr · 15K searches

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, portra 160 is a $73K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

portra 160 market data

Units sold / yr
750–1K
avg 100–250/product
Revenue / yr
$50K–$67K
units × avg price
Conversion rate
7.5%
Avg BSR
#195
Page quality
0%
Prime
92%
Sponsored
46%
Out of stock
0.0%
Avg brand age
80 months
Avg seller age
169 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • KODAK72%
  • Reebok12%
  • Balveli9%
  • The Imaging World5%
  • PixPro2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.7% search growth over the last 90 days.
1K750Holiday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Top portra 160 search terms

  • portra 1608K/yr
  • kodak portra 1604K/yr
  • portra 160 35mm3K/yr
All search terms

Top portra 160 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$15K30%$22K40%$29K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about portra 160

What buyers praise and complain about, mined from review topics.

What buyers love

Color15%

“The color accuracy”

Quality-Overall13%

“Reliable Quality”

Image/Picture Clarity11%

“Pictures turned out beautiful”

Exposure9%

“Exposure is good”

Comfort-Overall8%

“Super comfortable as well”

Value For Money6%

“good value for your money”

Night Vision5%

“Great firm for night scenes”

Durability4%

“Durability:”

Lenses4%

“lens and lighting”

Brightness/Shine/Glow3%

“Gorgeous Rich Tones And Incredible Low-Light Performance”

What buyers complain about

Value For Money40%

“not double the price”

Quality-Overall7%

“Bad quality”

Lenses5%

“The lens cloth is not worth the extra money”

Color3%

“even of the colors arent quite the same as the 400”

Exposure3%

“Exposure makes it look a little darker than it is”

Top return reasons

Size-Overall27%
Feet Fit23%
Width14%
Value For Money9%
Length9%
Advertised Vs Actual Product3%
Color3%
Shape/Style2%
Compatibility-Overall2%
Defective Material/Parts2%

Common questions

Is portra 160 profitable to sell on Amazon United States?
The niche generates $73K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +22.7%. Flapen's verdict: Skip it (40/100).
How competitive is the portra 160 niche?
5 brands and 36 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in portra 160?
Top complaints mined from reviews: Value For Money, Quality-Overall, Lenses. The return rate is 2.5%.
When does demand for portra 160 peak?
Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the portra 160 niche?
Listings span $20.15–$156.75; the average listing price is $67.07 (sweet spot $15–$100). The average incumbent carries 607 reviews — the moat a new listing must climb.