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Portable Fish Finder

Maybe

Products sell for $123.50 on average, inside the sweet spot. But buyers convert on only 1.5% of searches, so Portable Fish Finder is a Maybe.

Flapen Score
50
50 / 100
Top 21% of 8,347 Electronics niches · +7 vs the category median of 43
Market size
$479K/yr262K searches / yr
90-day growth
+39.5%search demand this quarter
Competition
54%top-5 click share · 12 brands · 122 sellers

Flapen Score

Portable Fish Finder against its category

The dotted line is the Electronics average. Past it, Portable Fish Finder is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Fish Finder market on Amazon at a glance

Shoppers on Amazon United States searched for Portable Fish Finder 262K times last year and spent an estimated $479K. The top 5 brands take 77% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $479K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
+39.5%
Conversion, latest week
1.5%
Market size, estimated
$479Ka year
Peak month
June2.9× the quietest month
Top search term
portable fish finder81K searches a year

02 · Price

A sale here is worth $123.50.

Listings sell for $123.50 on average, from $39.25 to $222.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $123.50 that is $12K to $31K a year per listing.

Average price
$123.50above the $15 to $100 sweet spot
Price range
$39.25–$222.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$12K–$31K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #85 within Car & Vehicle Electronics. It carries 1,522 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#85in Car & Vehicle Electronics
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,522per listing
Listings tracked
21

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Portable Fish Finder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

122

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

17%

  • Brand 128%
  • Brand 218%
  • Brand 314%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (6 brands, 17%)

Demand

Portable Fish Finder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Portable Fish Finder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable fish finder81K/yr
  • castable fish finder27K/yr
  • fish finder bobber25K/yr
  • deeper fish finder28K/yr
  • garmin striker cast17K/yr
  • deeper pro plus 212K/yr
  • fish finder for bank fishing6K/yr
  • portable depth finder8K/yr
  • deeper sonar7K/yr
  • bobber fish finder6K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Fish Finder

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Durability”
4.3%of orders come back
“nervous it will break”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Portable Fish Finder questions

Answered from the same tracked data.