Portable Fish Finder
MaybeProducts sell for $123.50 on average, inside the sweet spot. But buyers convert on only 1.5% of searches, so Portable Fish Finder is a Maybe.
- Flapen Score
- 50 / 100Top 21% of 8,347 Electronics niches · +7 vs the category median of 4350
- Market size
- $479K/yr262K searches / yr
- 90-day growth
- +39.5%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 122 sellers
Flapen Score
Portable Fish Finder against its category
The dotted line is the Electronics average. Past it, Portable Fish Finder is stronger. Inside it, weaker.
Market
The Portable Fish Finder market on Amazon at a glance
Shoppers on Amazon United States searched for Portable Fish Finder 262K times last year and spent an estimated $479K. The top 5 brands take 77% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $479K a year.
- Searches, last 12 months
- 262K
- Growth, 90 days vs prior 90
- +39.5%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $479Ka year
- Peak month
- June2.9× the quietest month
- Top search term
- portable fish finder81K searches a year
02 · Price
A sale here is worth $123.50.
Listings sell for $123.50 on average, from $39.25 to $222.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $123.50 that is $12K to $31K a year per listing.
- Average price
- $123.50above the $15 to $100 sweet spot
- Price range
- $39.25–$222.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $12K–$31K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #85 within Car & Vehicle Electronics. It carries 1,522 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #85in Car & Vehicle Electronics
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 1,522per listing
- Listings tracked
- 21
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Portable Fish Finder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Humminbird PiranhaMAX 4 Fish Finder with Transducer Dual Beam Sonar
- Price
- $127.28
- Rating
- 4.6/5
- Reviews
- 1,296
- Age
- 9y ago

Deeper PRO+ 2 Sonar Fish Finder - Portable Fish Finder and Depth Finder For Kayaks Boats and Ice Fishing with GPS Enabled | Castable Deeper Fish Finder with FREE User Friendly App
- Price
- $162.21
- Rating
- 4.1/5
- Reviews
- 814
- Age
- 4y ago

Venterior Portable Rechargeable Fish Finder Wireless Sonar Sensor Fishfinder Depth Locator with Fish Size Temperature Bottom Contour Color Display
- Price
- $86.69
- Rating
- 4.3/5
- Reviews
- 1,101
- Age
- 7y ago

Garmin Striker Cast Castable Sonar Pair with Mobile Device and Cast from Anywhere Reel in to Locate and Display Fish on Smartphone or Tablet (010-02246-00)
- Price
- $134.63
- Rating
- 4.5/5
- Reviews
- 488
- Age
- 5y ago

Reelsonar Portable Fish Finder Accurate Fish Depth Finder with Depth Range of 135 feet 10+ Hours Battery Life with iOS & Android App Wireless
- Price
- $84.58
- Rating
- 4.0/5
- Reviews
- 6,817
- Age
- 12y ago
Trending
estimated 90-day click momentum
Takkicept Portable Underwater Fishing Camera Fish Finder: 6 OLED Display 1080P HD Depth Finders Waterproof Camera IP68 220 Wide-Angle Lens 12H Battery 25m Cable for Ice Fishing Kayak Boat Shore
- Price
- $147.36
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 2mo ago

Underwater Fishing Camera Portable Fish Finder with 7 LCD Monitor IP68 Waterproof 1200TVL HD Fishing Camera with 12pcs White Lights for Lake Kayak Boat Ice Dark Fishing (98ft/30M Cable)
- Price
- $141.40
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 5mo ago

DepthTrax 2B Boat Mount In Dash Digital Depth Finder
- Price
- $89.36
- Rating
- 4.3/5
- Reviews
- 1,308
- Age
- 19y ago

Humminbird PiranhaMAX 4 Fish Finder with Transducer Dual Beam Sonar
- Price
- $127.28
- Rating
- 4.6/5
- Reviews
- 1,296
- Age
- 9y ago

Fish Finder Underwater Fishing Camera Equipped with Infrared Night Vision Function IP67 Waterproof and ice Fishing Camera a Portable Fish Finder in Rivers Lakes Kayaks and Boats (30)
- Price
- $56.89
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 1y ago
Newest
by launch date
Takkicept Portable Underwater Fishing Camera Fish Finder: 6 OLED Display 1080P HD Depth Finders Waterproof Camera IP68 220 Wide-Angle Lens 12H Battery 25m Cable for Ice Fishing Kayak Boat Shore
- Price
- $147.36
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 2mo ago

Underwater Fishing Camera Portable Fish Finder with 7 LCD Monitor IP68 Waterproof 1200TVL HD Fishing Camera with 12pcs White Lights for Lake Kayak Boat Ice Dark Fishing (98ft/30M Cable)
- Price
- $141.40
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 5mo ago

LUCKY Kayak Portable Fish Finder Transducer Wireless Sonar Fish Finders Boat Rechargeable Handheld Fish Depth Finder Fishing MT-202
- Price
- $128.06
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 9mo ago

Deeper MAX Castable GPS Fish Finder Portable Chirp Sonar Depth and Fish Finder for Boat Fishing Ice Fishing Shore Fishing - Personal 3D Depth Maps with User-Friendly Free App
- Price
- $222.99
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 10mo ago

Fish Finder Underwater Fishing Camera Equipped with Infrared Night Vision Function IP67 Waterproof and ice Fishing Camera a Portable Fish Finder in Rivers Lakes Kayaks and Boats (30)
- Price
- $56.89
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
122
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 99%
Open market
17%
- Humminbird28%
- Deeper18%
- Garmin14%
- Venterior8%
- LUCKY8%
- ReelSonar6%
- Open — no brand owns it (6 brands, 17%)
Demand
Portable Fish Finder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Portable Fish Finder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- portable fish finder81K/yr
- castable fish finder27K/yr
- fish finder bobber25K/yr
- deeper fish finder28K/yr
- garmin striker cast17K/yr
- deeper pro plus 212K/yr
- fish finder for bank fishing6K/yr
- portable depth finder8K/yr
- deeper sonar7K/yr
- bobber fish finder6K/yr
Reviews and returns
What reviews say buyers love and hate about Portable Fish Finder
We read the reviews and the return reasons for every product selling here.
“nervous it will break”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Portable Fish Finder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









