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Porch Light with Security Camera

Fail

Shoppers spend an estimated $55K a year here, so Porch Light with Security Camera is a Fail.

Flapen Score
38
38 / 100
Ranks 5,797 of 8,347 Electronics niches · −5 vs the category median of 43
Market size
$55K/yr96K searches / yr
90-day growth
+19.0%search demand this quarter
Competition
82%top-5 click share · 12 brands · 23 sellers

Flapen Score

Porch Light with Security Camera against its category

The dotted line is the Electronics average. Past it, Porch Light with Security Camera is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Porch Light with Security Camera market on Amazon at a glance

Shoppers on Amazon United States searched for Porch Light with Security Camera 96K times last year and spent an estimated $55K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
1.1%
Market size, estimated
$55Ka year
Peak month
July3.9× the quietest month
Top search term
porch light camera31K searches a year

02 · Price

A sale here is worth $52.34.

Listings sell for $52.34 on average, from $13.82 to $115.00. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $52.34 that is $0 to $5K a year per listing.

Average price
$52.34inside the $15 to $100 sweet spot
Price range
$13.82–$115.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #477 within Video Surveillance. It carries 1,321 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
19.2%
Average rank
#477in Video Surveillance
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
1,321per listing
Listings tracked
13

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Porch Light with Security Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

23

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

12%

  • Brand 126%
  • Brand 222%
  • Brand 314%
  • Brand 414%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (6 brands, 12%)

Demand

Porch Light with Security Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Porch Light with Security Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • porch light camera31K/yr
  • porch light with camera15K/yr
  • porch light with security camera13K/yr
  • porch light camera outdoor10K/yr
  • porch light with camera built in12K/yr
  • porch light security camera9K/yr
  • light fixture camera6K/yr

Reviews and returns

What reviews say buyers love and hate about Porch Light with Security Camera

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Assembly/Installation”
12%of negative reviews mention “Connectivity-Overall”
6.7%of orders come back
“has connection issues”
A buyer, on “Connectivity-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Porch Light with Security Camera questions

Answered from the same tracked data.