Pokemon Go

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+21.3%

Conversion, latest week

1.8%

Market size, estimated

$2.2Ma year

Peak month

July2.2× the quietest month

Top search term

pokemon go437K searches a year

Listings sell for $69.25 on average, from $13.46 to $152.45. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $69.25 that is $52K to $69K a year per listing.

Average price

$69.25inside the $15 to $100 sweet spot

Price range

$13.46–$152.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$52K–$69K

Returns

3.4%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #3,912 within Accessories & Supplies. It carries 1,171 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

89%

Out of stock, average day

12.8%

Average rank

#3,912in Accessories & Supplies

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

1,171per listing

Listings tracked

45

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

43 months