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Pocket Camera

Fail

Buyers convert on only 0.5% of searches, so Pocket Camera is a Fail.

Flapen Score
38
38 / 100
Ranks 5,797 of 8,347 Electronics niches · −5 vs the category median of 43
Market size
$502K/yr445K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
60%top-5 click share · 12 brands · 106 sellers

Flapen Score

Pocket Camera against its category

The dotted line is the Electronics average. Past it, Pocket Camera is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pocket Camera market on Amazon at a glance

Shoppers on Amazon United States searched for Pocket Camera 445K times last year and spent an estimated $502K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 445K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $502K a year.

Searches, last 12 months
445K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
0.5%
Market size, estimated
$502Ka year
Peak month
July1.9× the quietest month
Top search term
dji osmo pocket 279K searches a year

02 · Price

A sale here is worth $245.00.

Listings sell for $245.00 on average, from $36.68 to $647.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $245.00 that is $0 to $25K a year per listing.

Average price
$245.00above the $15 to $100 sweet spot
Price range
$36.68–$647.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$25K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #110 within Video. It carries 1,422 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
95%
Out of stock, average day
3.3%
Average rank
#110in Video
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
1,422per listing
Listings tracked
21

04 · Newcomers

12 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
12Amazon's first-year sales bar
Average brand age
21 months

Products

Top Pocket Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

106

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

10%

  • Brand 154%
  • Brand 218%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

Pocket Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Pocket Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dji osmo pocket 279K/yr
  • dji pocket 264K/yr
  • pocket camera for vlogging26K/yr
  • osmo pocket 243K/yr
  • small vlogging camera22K/yr
  • mini vlogging camera24K/yr
  • camara de video 4k profesional24K/yr
  • pocket camera 4k21K/yr
  • camera with tripod17K/yr
  • dji osmo pocket 116K/yr

Reviews and returns

What reviews say buyers love and hate about Pocket Camera

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Quality-Overall”
4.7%of orders come back
“Low Price-Low Quality”
A buyer, on “Quality-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pocket Camera questions

Answered from the same tracked data.