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Pocket

Maybe

Search demand grew +154.2% this quarter. But the top 5 products take 88% of clicks, so Pocket is a Maybe.

Flapen Score
52
52 / 100
Top 15% of 8,347 Electronics niches · +9 vs the category median of 43
Market size
$954K/yr424K searches / yr
90-day growth
+154.2%search demand this quarter
Competition
88%top-5 click share · 6 brands · 10 sellers

Flapen Score

Pocket against its category

The dotted line is the Electronics average. Past it, Pocket is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pocket market on Amazon at a glance

Shoppers on Amazon United States searched for Pocket 424K times last year and spent an estimated $954K. The top 5 brands take 96% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +154.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $954K a year.

Searches, last 12 months
424K
Growth, 90 days vs prior 90
+154.2%
Conversion, latest week
2.4%
Market size, estimated
$954Ka year
Top search term
pocket269K searches a year

02 · Price

A sale here is worth $92.28.

Listings sell for $92.28 on average, from $14.27 to $185.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $92.28 that is $69K to $92K a year per listing.

Average price
$92.28inside the $15 to $100 sweet spot
Price range
$14.27–$185.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$69K–$92K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Portable Audio & Video. It carries 944 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Portable Audio & Video
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
944per listing
Listings tracked
9

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pocket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

10

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 220%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (0%)

Demand

Pocket search demand

Weekly searches over the year. Pick a range.

25K15KSpike '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Pocket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pocket269K/yr
  • pocket ai recorder52K/yr
  • pocket ai note taker22K/yr
  • hey pocket ai recorder14K/yr
  • heypocket ai voice recorder13K/yr
  • pocket recorder ai11K/yr
  • pockets21K/yr
  • comulytic note pro ai note taker9K/yr
  • comulytic4K/yr
  • hey pocket recorder5K/yr

Reviews and returns

What reviews say buyers love and hate about Pocket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Value For Money”
2.9%of orders come back
“Pricey”
A buyer, on “Value For Money”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pocket questions

Answered from the same tracked data.