Search demand grew +154.2% this quarter. But the top 5 products take 88% of clicks, so Pocket is a Maybe.
- Flapen Score
- 52 / 100Top 15% of 8,347 Electronics niches · +9 vs the category median of 4352
- Market size
- $954K/yr424K searches / yr
- 90-day growth
- +154.2%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 10 sellers
Flapen Score
Pocket against its category
The dotted line is the Electronics average. Past it, Pocket is stronger. Inside it, weaker.
Market
The Pocket market on Amazon at a glance
Shoppers on Amazon United States searched for Pocket 424K times last year and spent an estimated $954K. The top 5 brands take 96% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +154.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $954K a year.
- Searches, last 12 months
- 424K
- Growth, 90 days vs prior 90
- +154.2%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $954Ka year
- Top search term
- pocket269K searches a year
02 · Price
A sale here is worth $92.28.
Listings sell for $92.28 on average, from $14.27 to $185.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $92.28 that is $69K to $92K a year per listing.
- Average price
- $92.28inside the $15 to $100 sweet spot
- Price range
- $14.27–$185.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $69K–$92K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Portable Audio & Video. It carries 944 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Portable Audio & Video
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 944per listing
- Listings tracked
- 9
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Pocket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pocket AI Voice Recorder & Smart Assistant Auto Transcription Summaries & Action Items AI Note Taker for Meetings Calls & Productivity - Space Grey
- Price
- $143.30
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 4mo ago

VIPERADE VE1 Pocket Organizer EDC Pocket Pouch for Men Pocket Organizer Storage EDC Gears Keep Organized Hold Your Flashlight/Pocket Knife Tactical Pen Notebook(Black)
- Price
- $14.27
- Rating
- 4.6/5
- Reviews
- 2,246
- Age
- 5y ago

Pocket AI Voice Recorder & Smart Assistant Auto Transcription Summaries & Action Items AI Note Taker for Meetings Calls & Productivity - Sierra Blue
- Price
- $145.99
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 4mo ago

Plaud Note Pro AI Voice Recorder Transcribe & Summarize with AI Note Taker for Meetings & Calls Professionals & Teams Supports 112 Languages Ultra-Slim InstantView Display Case Included Black
- Price
- $185.54
- Rating
- 4.6/5
- Reviews
- 1,954
- Age
- 7mo ago

Wallet for Men RFID Wallet with 2 ID Windows & Money Clip Slim Pop Up Card Holder for 10-12 Cards Bifold Minimalist Smart Wallet for Front Pocket Compact Metal Credit Card Holder Gifts for Men
- Price
- $27.77
- Rating
- 4.5/5
- Reviews
- 2,232
- Age
- 1y ago
Trending
estimated 90-day click momentum
Newcotte 40 Pcs Pocket Squares for Men Assorted Solid Color Handkerchief Suit Pocket Handkerchief Soft Square Handy(12 x 12 Inch)
- Price
- $25.96
- Rating
- 4.2/5
- Reviews
- 299
- Age
- 2y ago

Newcotte 40 Pcs Pocket Squares for Men Assorted Solid Color Handkerchief Suit Pocket Handkerchief Soft Pocket Square Hanky for Party Wedding Accessories 8.6 x 8.6 Inch
- Price
- $16.65
- Rating
- 4.2/5
- Reviews
- 299
- Age
- 2y ago

Pocket AI Voice Recorder & Smart Assistant Auto Transcription Summaries & Action Items AI Note Taker for Meetings Calls & Productivity - Baby Pink
- Price
- $146.76
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 4mo ago

Wallet for Men RFID Wallet with 2 ID Windows & Money Clip Slim Pop Up Card Holder for 10-12 Cards Bifold Minimalist Smart Wallet for Front Pocket Compact Metal Credit Card Holder Gifts for Men
- Price
- $27.77
- Rating
- 4.5/5
- Reviews
- 2,232
- Age
- 1y ago

Pocket AI Voice Recorder & Smart Assistant Auto Transcription Summaries & Action Items AI Note Taker for Meetings Calls & Productivity - Space Grey
- Price
- $143.30
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 4mo ago
Newest
by launch date
Pocket AI Voice Recorder & Smart Assistant Auto Transcription Summaries & Action Items AI Note Taker for Meetings Calls & Productivity - Space Grey
- Price
- $143.30
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 4mo ago

Pocket AI Voice Recorder & Smart Assistant Auto Transcription Summaries & Action Items AI Note Taker for Meetings Calls & Productivity - Sierra Blue
- Price
- $145.99
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 4mo ago

Pocket AI Voice Recorder & Smart Assistant Auto Transcription Summaries & Action Items AI Note Taker for Meetings Calls & Productivity - Baby Pink
- Price
- $146.76
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 4mo ago

Plaud Note Pro AI Voice Recorder Transcribe & Summarize with AI Note Taker for Meetings & Calls Professionals & Teams Supports 112 Languages Ultra-Slim InstantView Display Case Included Black
- Price
- $185.54
- Rating
- 4.6/5
- Reviews
- 1,954
- Age
- 7mo ago

Comulytic Note Pro AI Voice Recorder Unlimited Transcribe & Summarize AI Note Taking Recording Device w/Case App Control 113 Languages for Calls Meetings Lectures Interviews Black
- Price
- $124.32
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
10
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Pocket59%
- VIPERADE20%
- Plaud7%
- kafellon6%
- Newcotte5%
- comulytic4%
- Open — no brand owns it (0%)
Demand
Pocket search demand
Weekly searches over the year. Pick a range.
Search terms
Top Pocket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pocket269K/yr
- pocket ai recorder52K/yr
- pocket ai note taker22K/yr
- hey pocket ai recorder14K/yr
- heypocket ai voice recorder13K/yr
- pocket recorder ai11K/yr
- pockets21K/yr
- comulytic note pro ai note taker9K/yr
- comulytic4K/yr
- hey pocket recorder5K/yr
Reviews and returns
What reviews say buyers love and hate about Pocket
We read the reviews and the return reasons for every product selling here.
“Pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pocket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









