Is plug profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 35 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (60/100).

How competitive is the plug niche?

24 brands and 63 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in plug?

Top complaints mined from reviews: Durability, Charging, Socket/Port/Plug. The return rate is 1.5%.

When does demand for plug peak?

Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the plug niche?

Listings span $3.84–$24.78; the average listing price is $11.65 (sweet spot $15–$100). The average incumbent carries 11,989 reviews — the moat a new listing must climb.

plug

Worth a look

Shows a $2.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$2.4M

$2.4M/yr · 2.1M searches

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.5%

return rate — above 6% kills the launch gate

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.65

avg listing price — sweet spot $15–$100

Price range

Okay$3.84–$24.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Review moat

Bad11,989.03

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, plug is a $2.4M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 200K–250K; avg 6,000–8,000/product
Revenue / yr: $2.3M–$2.9M; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 9.9%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 166 days

Competition

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

47%

Top 20: 83%

Open market

43%

QINLIANF18%
One Beat12%
TROND9%
POWRUI6%
Philips6%
TESSAN6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wall Charger Surge Protector QINLIANF 5 Outlet Extender with 4 USB Charging Ports 3-Sided 1680J Power Strip Multi Plug Adapter Spaced for Home Travel Office

QINLIANF$9.834.7★111,782 rev

Surge Protector Outlet Extender - with Rotating Plug 6 AC Multi Plug Outlet with 4 USB Ports (2 USB C) 1800J Wall Charger 3-Sided Power Strip with Spaced Outlet Splitter for Home Office Travel

One Beat$10.664.7★19,037 rev

POWRUI Multi Plug 6 Outlet Surge Protector Extender with 3 USB Ports (1 USB C) and Night Light 3-Sided Power Strip with Adapter Spaced Outlets ETL Listed White

POWRUI$11.814.7★15,619 rev

TROND Multi Plug Outlet Extender 2 Pack - Electrical Wall Splitter 3 Way Angled Wall Outlet Adapter Cruise Essentials ETL Listed Small Multiple Plug Expander for Bathroom Kitchen Office White

TROND$14.424.7★5,571 rev

Outlet Extender Surge Protector - NUOZHI 6 Outlet Splitter with 4 USB Ports(2 USB-C) Multi Plug Wall Outlet 1680J Power Strip for Home Office Dorm Room Essentials ETL White

NUOZHI$10.044.7★865 rev

Newest

by launch date

Multi Plug Wall Outlet Surge Protector - Teiobar Outlet Extender with 6 Outlets and 4 USB Ports(2 USB-C) Outlet Splitter for Home Office Dorm Room Essentials ETL White

Teiobar$10.05364 rev

6mo ago

Outlet Extender Surge Protector - NUOZHI 6 Outlet Splitter with 4 USB Ports(2 USB-C) Multi Plug Wall Outlet 1680J Power Strip for Home Office Dorm Room Essentials ETL White

NUOZHI$10.04865 rev

9mo ago

Addtam Surge Protector Outlet Extender 6-Outlet Splitter with 4 USB Wall Charger(2 USB-C Ports) Multi Plug Wall Outlet 1800J Power Strip for Home Office Dorm Room Essentials

Addtam$8.802,912 rev

1y ago

Wall Mount Power Strips Wall Charger 6 Outlet Extender 4 USB Ports (5V 2.4A 12W) and Night Light 3-Sided Power Strip with Adapter Spaced Outlets - Multi Plug Outlet Surge Protector for Home Office

BlueStars$23.24333 rev

1y ago

TROND Outlet Extender Surge Protector - Multi Plug Wall Outlet with 4 Grounded Sockets 3 Way Angled Plug Adapter 900J Electrical Wall Splitter for Bathroom Kitchen Office White

TROND$9.97922 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Awesome Quality”

Socket/Port/Plug13%

“great plug”

Charging12%

“Charging is quick”

Advertised Vs Actual Product11%

“Better than I expected”

Value For Money8%

“Great buy for the money”

Ease Of Use7%

“Very handy”

Assembly/Installation4%

“Easy to put together”

Size-Overall3%

“Fits securely”

Design-Overall2%

“efficient design”

Portability2%

“Great for traveling”

What buyers complain about

Durability14%

“Falls apart”

Charging14%

“Doesn't charge”

Socket/Port/Plug9%

“USB ports don't work”

Functionality-Overall8%

“Stopped working”

Quality-Overall6%

“Garbage quality”

Noise Level5%

“Too loud”

Size-Overall5%

“Size is too large”

Heating3%

“overheated”

Value For Money2%

“Don't recommend- affordable price for a reason”

Compatibility-Overall2%

“Not compatible”

Top return reasons

Size-Overall27%

Charging13%

Compatibility-Overall11%

Socket/Port/Plug9%

Functionality-Overall8%

Advertised Vs Actual Product6%

Value For Money5%

Defective Material/Parts4%

Connectivity-Overall2%

Add-Ons/Attachments2%

Common questions

Is plug profitable to sell on Amazon United States?: The niche generates $2.4M/yr across 35 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (60/100).
How competitive is the plug niche?: 24 brands and 63 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in plug?: Top complaints mined from reviews: Durability, Charging, Socket/Port/Plug. The return rate is 1.5%.
When does demand for plug peak?: Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the plug niche?: Listings span $3.84–$24.78; the average listing price is $11.65 (sweet spot $15–$100). The average incumbent carries 11,989 reviews — the moat a new listing must climb.

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All Electronics niches

plug

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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