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Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-4.7%

Conversion, latest week

9.9%

Market size, estimated

$2.4Ma year

Peak month

December2.5× the quietest month

Top search term

outlet splitter435K searches a year

Listings sell for $11.65 on average, from $3.84 to $24.78. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $11.65 that is $70K to $93K a year per listing.

Average price

$11.65under the $15 to $100 sweet spot

Price range

$3.84–$24.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

$70K–$93K

Returns

1.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Accessories & Supplies. It carries 11,989 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#21in Accessories & Supplies

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

11,989per listing

Listings tracked

35

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months