Photography Umbrella
FailDemand is soft, at -13.3% this quarter, so Photography Umbrella is a Fail.
- Flapen Score
- 46 / 100Top 37% of 8,347 Electronics niches · +3 vs the category median of 4346
- Market size
- $112K/yr90K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 36%top-5 click share · 15 brands · 38 sellers
Flapen Score
Photography Umbrella against its category
The dotted line is the Electronics average. Past it, Photography Umbrella is stronger. Inside it, weaker.
Market
The Photography Umbrella market on Amazon at a glance
Shoppers on Amazon United States searched for Photography Umbrella 90K times last year and spent an estimated $112K. The top 5 brands take 81% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $112Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- photography umbrella24K searches a year
02 · Price
A sale here is worth $40.19.
Listings sell for $40.19 on average, from $9.35 to $117.26. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $40.19 that is $0 to $4K a year per listing.
- Average price
- $40.19inside the $15 to $100 sweet spot
- Price range
- $9.35–$117.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 6.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #83 within Lighting & Studio. It carries 557 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #83in Lighting & Studio
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 557per listing
- Listings tracked
- 45
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Photography Umbrella products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
15 flat
Sellers
38
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
36%
Top 20: 77%
Open market
15%
- Brand 132%
- Brand 223%
- Brand 313%
- Brand 47%
- Brand 55%
- Brand 64%
- Open — no brand owns it (9 brands, 15%)
Demand
Photography Umbrella search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9×
Search terms
Top Photography Umbrella search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- photography umbrella24K/yr
- flash umbrella9K/yr
- photo umbrella10K/yr
- umbrella softbox7K/yr
- umbrella photography7K/yr
- umbrella diffuser5K/yr
- shoot through umbrella6K/yr
- photography umbrella lighting6K/yr
- photographic lighting umbrellas5K/yr
- parabolic umbrella4K/yr
Reviews and returns
What reviews say buyers love and hate about Photography Umbrella
We read the reviews and the return reasons for every product selling here.
“really huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Photography Umbrella questions
Answered from the same tracked data.









