Photography Lighting

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-18.8%

Conversion, latest week

2.3%

Market size, estimated

$2.8Ma year

Peak month

December2.0× the quietest month

Top search term

photography lighting526K searches a year

Listings sell for $59.82 on average, from $13.36 to $172.42. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $59.82 that is $45K to $60K a year per listing.

Average price

$59.82inside the $15 to $100 sweet spot

Price range

$13.36–$172.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$45K–$60K

Returns

4.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #54 within Lighting & Studio. It carries 5,373 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

98%

Out of stock, average day

1.3%

Average rank

#54in Lighting & Studio

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

5,373per listing

Listings tracked

45

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

41 months