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philips surge protector

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 29Conversion 76Competition 51Returns 80Price range 55Avg price 79Brand share 0Review moat 37Quality gap 22

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Great$16.67

avg listing price — sweet spot $15–$100

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.63–$27.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,798.92

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$66K

$66K/yr · 55K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, philips surge protector is a $66K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

philips surge protector market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$50K–$67K
units × avg price
Conversion rate
7.2%
Avg BSR
#258
Page quality
0%
Prime
100%
Sponsored
35%
Out of stock
1.4%
Avg brand age
53 months
Avg seller age
180 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

0%

  • PHILIPS81%
  • Philips17%
  • Belkin2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.
8K6KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Top philips surge protector search terms

  • philips surge protector15K/yr
  • phillips surge protector12K/yr
  • philips power strip7K/yr
  • philips extension cord6K/yr
  • phillips power strip4K/yr
  • philips surge protector power strip4K/yr
  • philips outlet extender4K/yr
  • philips surge protector wall outlet861/yr
All search terms

Top philips surge protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$7K15%$10K20%$13K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about philips surge protector

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Highly recommend for its build quality and simplicity”

Socket/Port/Plug12%

“The USB ports are a bonus”

Advertised Vs Actual Product11%

“Works as advertised”

Value For Money7%

“Great for the price”

Size-Overall7%

“Good size”

Design-Overall6%

“Great design and build”

Drop/Impact Protection6%

“Perfect Surge Protector”

Durability6%

“Well made, lasts for a long time”

Ease Of Use3%

“Easy to use”

Charging2%

“Overall, a reliable and convenient charging solution for basic power needs”

What buyers complain about

Durability18%

“One broke after 2 months”

Size-Overall11%

“Too big”

Socket/Port/Plug10%

“Plugs dont really fit”

Functionality-Overall8%

“Does not work straight out the box”

Product Condition8%

“Arrived used”

Quality-Overall7%

“Trash product”

Advertised Vs Actual Product4%

“Very wrongly described”

Value For Money3%

“Also it feels a little over priced too”

Charging2%

“Got a charge out of it”

Ease Of Use2%

“Ok hard to plug into”

Top return reasons

Size-Overall32%
Product Condition10%
Functionality-Overall9%
Socket/Port/Plug9%
Defective Material/Parts8%
Advertised Vs Actual Product7%
Value For Money6%
Compatibility-Overall4%
Connectivity-Overall2%
Charging2%

Common questions

Is philips surge protector profitable to sell on Amazon United States?
The niche generates $66K/yr across 26 tracked products. 90-day search growth is +3.3%. Flapen's verdict: Skip it (41/100).
How competitive is the philips surge protector niche?
3 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in philips surge protector?
Top complaints mined from reviews: Durability, Size-Overall, Socket/Port/Plug. The return rate is 1.8%.
When does demand for philips surge protector peak?
Demand peaks in Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the philips surge protector niche?
Listings span $4.63–$27.49; the average listing price is $16.67 (sweet spot $15–$100). The average incumbent carries 2,799 reviews — the moat a new listing must climb.