Skip to content
40

philips hue power supply

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 22Conversion 83Competition 24Returns 18Price range 93Avg price 95Brand share 37Review moat 95Quality gap 37

Review moat

Incredible91.93

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$39.63

avg listing price — sweet spot $15–$100

Price range

Great$13.62–$70.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Returns

Bad7.1%

return rate — above 5% kills the launch gate

Market size

Bad$42K

$42K/yr · 12K searches

According to Flapen's Amazon United States niche tracking, philips hue power supply is a $42K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 40/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

philips hue power supply market data

Units sold / yr
1K–2K
avg 100–250/product
Revenue / yr
$50K–$59K
units × avg price
Conversion rate
9.0%
Avg BSR
#198
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
0.0%
Avg brand age
32 months
Avg seller age
132 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

38

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • Philips Hue48%
  • AIZYSY11%
  • DriveXpwr9%
  • Wlixor8%
  • vhbw6%
  • lojiraz6%
  • Open — no brand owns it (4 brands, 11%)

Demand

Weekly Amazon search volume, last 42 weeks — -6.4% search growth over the last 90 days.
1K750Spike '25Black Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top philips hue power supply search terms

  • philips hue power supply4K/yr
  • hue power supply3K/yr
  • hue outdoor power supply2K/yr
  • philips hue power adapter3K/yr
All search terms

Top philips hue power supply products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$13K40%$17K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about philips hue power supply

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“The build quality is also impressive”

Brightness/Shine/Glow8%

“1 Lily XL @ 15w at max brightness for a total of 47 watts with no problems”

Socket/Port/Plug8%

“Compatible fit and connectors”

Water Resistance8%

“It works well, is waterproof and the cable is well protected”

Strength7%

“Excellent Power Supply”

Advertised Vs Actual Product7%

“Works as advertised”

Efficiency6%

“Work well and support more devices than the generic one”

Value For Money5%

“Contrary to some I found this an outstanding value”

Durability4%

“it is still going strong”

Connectivity-Overall4%

“Good connectivity”

What buyers complain about

Product Condition25%

“I need item but filling it is used and mislead”

Material Quality22%

“Cheap materials”

Value For Money16%

“Kinda cheap”

Quality-Overall6%

“no long term quality”

Noise Level6%

“It's so loud that I cannot bear to have it plugged in as it can be heard across the room”

Top return reasons

Size-Overall15%
Functionality-Overall15%
Compatibility-Overall13%
Defective Material/Parts12%
Value For Money11%
Product Condition9%
Advertised Vs Actual Product7%
Connectivity-Overall5%
Socket/Port/Plug4%
Bulb Flicker/Dimming/Color1%

Common questions

Is philips hue power supply profitable to sell on Amazon United States?
The niche generates $42K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (40/100).
How competitive is the philips hue power supply niche?
10 brands and 38 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in philips hue power supply?
Top complaints mined from reviews: Product Condition, Material Quality, Value For Money. The return rate is 7.1% — above our launch gate.
What does it cost to enter the philips hue power supply niche?
Listings span $13.62–$70.31; the average listing price is $39.63 (sweet spot $15–$100). The average incumbent carries 92 reviews — the moat a new listing must climb.