Phablet
FailPrices span $77.31–$2716.43, mostly outside the sweet spot, so Phablet is a Fail.
- Flapen Score
- 40 / 100Ranks 5,198 of 8,347 Electronics niches · −3 vs the category median of 4340
- Market size
- $416K/yr182K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 53%top-5 click share · 8 brands · 157 sellers
Flapen Score
Phablet against its category
The dotted line is the Electronics average. Past it, Phablet is stronger. Inside it, weaker.
Market
The Phablet market on Amazon at a glance
Shoppers on Amazon United States searched for Phablet 182K times last year and spent an estimated $416K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $416K a year.
- Searches, last 12 months
- 182K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $416Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- asus tablet57K searches a year
02 · Price
A sale here is worth $335.60.
Listings sell for $335.60 on average, from $77.31 to $2716.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $335.60 that is $0 to $34K a year per listing.
- Average price
- $335.60above the $15 to $100 sweet spot
- Price range
- $77.31–$2716.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$34K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #459 within Computers & Tablets. It carries 599 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 86%
- Out of stock, average day
- 5.8%
- Average rank
- #459in Computers & Tablets
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 599per listing
- Listings tracked
- 29
04 · Newcomers
10 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Phablet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lenovo Tab One - Lightweight Tablet - up to 12.5 Hours of YouTube Streaming - 8.7 HD Display - 4 GB Memory - 64 GB Storage - MediaTek Helio G85 - Includes Folio Case
- Price
- $107.88
- Rating
- 4.3/5
- Reviews
- 637
- Age
- 1y ago

Lenovo Tab M10 10.1 Idea Android Tablet 128GB eMMC + 128GB SD Card FHD+ (1920x1200) 8-Core MediaTek Ultra-Light Design for Kid Student Gaming Long Battery Life 8MP+5MP Camera Folio Case
- Price
- $209.56
- Rating
- 4.3/5
- Reviews
- 1,577
- Age
- 5mo ago

Lenovo Idea Tab - College Tablet - 11 2.5K IPS Touchscreen Display - 90Hz - MediaTek Dimensity 6300-8 GB Memory - 256 GB Storage - Integrated Arm Mali-G57 MC2 - Tab Pen and Folio Case
- Price
- $203.17
- Rating
- 4.6/5
- Reviews
- 584
- Age
- 1y ago

Lenovo Tab M10 HD 10.1 32GB WiFi Tablet Quad-Core Android 9.0 (Renewed)
- Price
- $77.31
- Rating
- 3.3/5
- Reviews
- 52
- Age
- 6y ago

Samsung Galaxy Tab A11+ 6GB RAM 128GB Storage Expandable Storage Gray
- Price
- $197.94
- Rating
- 4.6/5
- Reviews
- 1,745
- Age
- 6mo ago
Trending
estimated 90-day click momentum
TCL TAB 10 Gen 4 Android Tablet 10.1 FHD Display Octa-Core CPU 12GB RAM (4+8GB) 128GB Storage 6000mAh Battery Android 15 Wi-Fi Metal Body Tablet for Work Study Entertainment & Family Use
- Price
- $153.98
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 2mo ago

AOC 10.1 inch Android Tablet Android 16 System 120Hz Ultra-Smooth Display 4GB RAM 128GB ROM (1TB Expandable) Octa-Core Processor Widevine L1 for HD Streaming Face Unlock Slim Metal Body GPS
- Price
- $107.67
- Rating
- 4.8/5
- Reviews
- 2,027
- Age
- 7mo ago

ASUS BR1102FGA 11.6 2-in-1 Touchscreen Laptop Intel Celeron N100 4GB RAM 1.12TB Storage(128GB SSD+1TB Docking Station Set) Intel UHD Graphics WiFi 6 Webcam Win11 Pro Gray
- Price
- $336.76
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

ASUS ROG Flow Z13 (2025) Gaming Laptop 13 ROG Nebula 16:10 2.5K 180Hz/3ms AMD Ryzen AI MAX+ 395 RDNA 3.5 Graphics 128GB LPDDR5X 8000MHz 1TB PCIe Gen 4 SSD Wi-Fi 7 Win 11 Pro GZ302EA-XS99
- Price
- $2716.43
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 1y ago

Samsung Galaxy Tab A11+ 5G 11 128GB Android Tablet Wi-Fi(US Cellular Network) Big Screen Upgraded Chipset Long Battery Life Quad Speakers Multi Window Display US Version 2026 Gray SM-X238UZAAUSC
- Price
- $274.87
- Rating
- 4.3/5
- Reviews
- 200
- Age
- 6mo ago
Newest
by launch date
TCL TAB 10 Gen 4 Android Tablet 10.1 FHD Display Octa-Core CPU 12GB RAM (4+8GB) 128GB Storage 6000mAh Battery Android 15 Wi-Fi Metal Body Tablet for Work Study Entertainment & Family Use
- Price
- $153.98
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 2mo ago

ASUS BR1102FGA 11.6 2-in-1 Touchscreen Laptop Intel Celeron N100 4GB RAM 1.12TB Storage(128GB SSD+1TB Docking Station Set) Intel UHD Graphics WiFi 6 Webcam Win11 Pro Gray
- Price
- $336.76
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

TCL TAB 10 Gen 4 Android Tablet 10.1 FHD IPS Display Octa-Core CPU 12GB RAM (4GB+8GB) 128GB Storage 6000mAh Battery Android 15 Wi-Fi Metal Body Tablet for Students Young Adults & Families
- Price
- $153.84
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 5mo ago

Lenovo Tab M10 10.1 Idea Android Tablet 128GB eMMC + 128GB SD Card FHD+ (1920x1200) 8-Core MediaTek Ultra-Light Design for Kid Student Gaming Long Battery Life 8MP+5MP Camera Folio Case
- Price
- $209.56
- Rating
- 4.3/5
- Reviews
- 1,577
- Age
- 5mo ago

Lenovo Tab M10 10.1 Idea Android Tablet 128GB eMMC + 64GB SD Card FHD+ (1920x1200) 8-Core MediaTek Ultra-Light Design for Kids Students Gaming Long Battery Life 8MP + 5MP Camera Folio Case
- Price
- $196.03
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
157
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 91%
Open market
2%
- Lenovo65%
- Samsung13%
- ASUS12%
- TCL4%
- FEONAL3%
- ApoloMedia1%
- Open — no brand owns it (2 brands, 2%)
Demand
Phablet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Phablet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- asus tablet57K/yr
- lenovo tab m1017K/yr
- 5g tablet unlocked14K/yr
- lenova tablet8K/yr
- android tablet lenovo10K/yr
- lenovo android tablet9K/yr
- lenovo tab m10 plus9K/yr
- lenovo m109K/yr
- lenovo tablet 10 inch6K/yr
- tablet cellular and wifi6K/yr
Reviews and returns
What reviews say buyers love and hate about Phablet
We read the reviews and the return reasons for every product selling here.
“Does not charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Phablet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









