Personal Locator Beacon
FailProducts sell for $517.23 on average, outside the sweet spot, so Personal Locator Beacon is a Fail.
- Flapen Score
- 45 / 100Top 41% of 8,347 Electronics niches · +2 vs the category median of 4345
- Market size
- $1.3M/yr207K searches / yr
- 90-day growth
- +29.9%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 201 sellers
Flapen Score
Personal Locator Beacon against its category
The dotted line is the Electronics average. Past it, Personal Locator Beacon is stronger. Inside it, weaker.
Market
The Personal Locator Beacon market on Amazon at a glance
Shoppers on Amazon United States searched for Personal Locator Beacon 207K times last year and spent an estimated $1.3M. The top 5 brands take 96% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 207K
- Growth, 90 days vs prior 90
- +29.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $1.3Ma year
- Peak month
- January2.4× the quietest month
- Top search term
- epirb53K searches a year
02 · Price
A sale here is worth $517.23.
Listings sell for $517.23 on average, from $72.66 to $1475.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $517.23 that is $0 to $52K a year per listing.
- Average price
- $517.23above the $15 to $100 sweet spot
- Price range
- $72.66–$1475.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$52K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #407 within GPS, Finders & Accessories. It carries 439 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 79%
- Out of stock, average day
- 0.3%
- Average rank
- #407in GPS, Finders & Accessories
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 439per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Personal Locator Beacon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ACR ResQLink 400 - SOS Personal Locator Beacon with GPS and Global Coverage - Designed to Alert Search and Rescue Efforts for Any Outdoor Emergency - Ideal for Hiking Hunting Boating Fishing
- Price
- $405.13
- Rating
- 4.8/5
- Reviews
- 162
- Age
- 7y ago

ACR GLOBALFIX V6 GPS EPIRB SOS Global Coverage Return Link Service & Mobile App - CAT 2 Manual Release Bracket (2854) - Global Satellite Emergency Signaling for Search & Rescue 10 Year Battery Life
- Price
- $739.53
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 3y ago

ACR ResQLink View - Buoyant Personal Locator Beacon with GPS for Hiking Boating and All Outdoor Adventures (Model PLB 425) ACR 2922
- Price
- $464.58
- Rating
- 4.6/5
- Reviews
- 394
- Age
- 7y ago

Garmin inReach Mini 2 Lightweight and Compact Satellite Communicator Hiking Handheld Orange - 010-02602-00
- Price
- $278.34
- Rating
- 4.6/5
- Reviews
- 2,174
- Age
- 4y ago

ZOLEO Satellite Communicator Two-Way Global SMS Text Messenger & Email Emergency SOS Alerting Check-in & GPS Location Android iOS Smartphone Accessory
- Price
- $143.48
- Rating
- 4.5/5
- Reviews
- 3,141
- Age
- 6y ago
Trending
estimated 90-day click momentum
Onyx M-16 Manual Inflatable Belt Pack U.S. Coast Guard Approved Low Profile Compact Design Approved for users 16 years and older; and over 80 pounds
- Price
- $72.66
- Rating
- 4.7/5
- Reviews
- 2,632
- Age
- 7y ago

ACR GlobalFix V5 AIS EPIRB with ResQLink View RLS PLB Survival Kit with USCG Approved ResQFlare E-Flare Ditchbag Strobe Light Hemilight Lifevest Light USCG Whistle & Signal Mirror - 2341.1
- Price
- $1475.72
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 2y ago

ACR GlobalFix V5 AIS EPIRB Survival Kit with Ditchbag and Signaling Gear The Ultimate Safety Solution for Emergency situations ensuring Reliable Distress signaling (Model 2338.1).
- Price
- $988.91
- Rating
- 3.1/5
- Reviews
- 6
- Age
- 2y ago

ACR GlobalFix V6 EPIRB with RapidDitch Express Bag - 2343.1: Reliable Emergency Beacon with Quick-Release Bag for Fast Deployment in Critical situations.
- Price
- $786.45
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5y ago

Sirius Signal C-1004 SOS LED Distress Signal White + IR - USCG Approved
- Price
- $99.49
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 4y ago
Newest
by launch date
ACR GlobalFix V6 EPIRB Survival Kit with Ditchbag and Signaling Gear Essential Safety for Emergency situations offering Reliable Distress signaling (Model 2344.1).
- Price
- $833.37
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 2y ago

ACR GlobalFix V5 AIS EPIRB with ResQLink View RLS PLB Survival Kit with USCG Approved ResQFlare E-Flare Ditchbag Strobe Light Hemilight Lifevest Light USCG Whistle & Signal Mirror - 2341.1
- Price
- $1475.72
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 2y ago

ACR GlobalFix V5 AIS EPIRB Survival Kit with Ditchbag and Signaling Gear The Ultimate Safety Solution for Emergency situations ensuring Reliable Distress signaling (Model 2338.1).
- Price
- $988.91
- Rating
- 3.1/5
- Reviews
- 6
- Age
- 2y ago

ACR GLOBALFIX V6 GPS EPIRB SOS Global Coverage Return Link Service & Mobile App - CAT 2 Manual Release Bracket (2854) - Global Satellite Emergency Signaling for Search & Rescue 10 Year Battery Life
- Price
- $739.53
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 3y ago

ACR GLOBALFIX V6 GPS EPIRB SOS Global Coverage Return Link Service & Mobile App - CAT 1 Auto Release Bracket (2853) - Global Satellite Emergency Signaling for Search & Rescue 10 Year Battery Life
- Price
- $850.12
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
201
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 96%
Open market
2%
- ACR73%
- Garmin8%
- ZOLEO6%
- McMurdo4%
- Nautilus Lifeline4%
- Onyx2%
- Open — no brand owns it (2 brands, 2%)
Demand
Personal Locator Beacon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.4×
Search terms
Top Personal Locator Beacon search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- epirb53K/yr
- personal locator beacon36K/yr
- plb personal locator beacon17K/yr
- epirb marine14K/yr
- plb21K/yr
- epirb for boating14K/yr
- emergency beacon9K/yr
- personal locator beacon for hiking7K/yr
- epirb for boat6K/yr
- emergency beacon for hikers5K/yr
Reviews and returns
What reviews say buyers love and hate about Personal Locator Beacon
We read the reviews and the return reasons for every product selling here.
“Not inexpensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personal Locator Beacon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









