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Personal Locator Beacon

Fail

Products sell for $517.23 on average, outside the sweet spot, so Personal Locator Beacon is a Fail.

Flapen Score
45
45 / 100
Top 41% of 8,347 Electronics niches · +2 vs the category median of 43
Market size
$1.3M/yr207K searches / yr
90-day growth
+29.9%search demand this quarter
Competition
54%top-5 click share · 8 brands · 201 sellers

Flapen Score

Personal Locator Beacon against its category

The dotted line is the Electronics average. Past it, Personal Locator Beacon is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personal Locator Beacon market on Amazon at a glance

Shoppers on Amazon United States searched for Personal Locator Beacon 207K times last year and spent an estimated $1.3M. The top 5 brands take 96% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+29.9%
Conversion, latest week
1.2%
Market size, estimated
$1.3Ma year
Peak month
January2.4× the quietest month
Top search term
epirb53K searches a year

02 · Price

A sale here is worth $517.23.

Listings sell for $517.23 on average, from $72.66 to $1475.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $517.23 that is $0 to $52K a year per listing.

Average price
$517.23above the $15 to $100 sweet spot
Price range
$72.66–$1475.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$52K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #407 within GPS, Finders & Accessories. It carries 439 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
79%
Out of stock, average day
0.3%
Average rank
#407in GPS, Finders & Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
439per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Personal Locator Beacon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

201

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

2%

  • Brand 173%
  • Brand 28%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Personal Locator Beacon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.4×

Search terms

Top Personal Locator Beacon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • epirb53K/yr
  • personal locator beacon36K/yr
  • plb personal locator beacon17K/yr
  • epirb marine14K/yr
  • plb21K/yr
  • epirb for boating14K/yr
  • emergency beacon9K/yr
  • personal locator beacon for hiking7K/yr
  • epirb for boat6K/yr
  • emergency beacon for hikers5K/yr

Reviews and returns

What reviews say buyers love and hate about Personal Locator Beacon

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Advertised Vs Actual Product”
17%of negative reviews mention “Value For Money”
2.7%of orders come back
“Not inexpensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Personal Locator Beacon questions

Answered from the same tracked data.