Personal Alarm

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+37.8%

Conversion, latest week

3.6%

Market size, estimated

$1.1Ma year

Peak month

July1.8× the quietest month

Top search term

birdie personal safety alarm287K searches a year

Listings sell for $24.27 on average, from $8.97 to $31.38. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $24.27 that is $61K to $73K a year per listing.

Average price

$24.27inside the $15 to $100 sweet spot

Price range

$8.97–$31.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

$61K–$73K

Returns

1.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #71 within Security & Surveillance. It carries 4,318 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#71in Security & Surveillance

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

4,318per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months