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Pelican 1510 Lid Organizer

Fail

The top 5 brands take 100% of clicks, so Pelican 1510 Lid Organizer is a Fail.

Flapen Score
33
33 / 100
Ranks 7,120 of 8,347 Electronics niches · −10 vs the category median of 43
Market size
$82K/yr92K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
76%top-5 click share · 3 brands · 15 sellers

Flapen Score

Pelican 1510 Lid Organizer against its category

The dotted line is the Electronics average. Past it, Pelican 1510 Lid Organizer is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pelican 1510 Lid Organizer market on Amazon at a glance

Shoppers on Amazon United States searched for Pelican 1510 Lid Organizer 92K times last year and spent an estimated $82K. All 3 brands take every click. Demand peaks in Apr–Jul. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
1.6%
Market size, estimated
$82Ka year
Peak month
April2.3× the quietest month
Top search term
pelican 1510 lid organizer17K searches a year

02 · Price

A sale here is worth $56.28.

Listings sell for $56.28 on average, from $25.67 to $127.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $56.28 that is $0 to $6K a year per listing.

Average price
$56.28inside the $15 to $100 sweet spot
Price range
$25.67–$127.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #234 within Bags & Cases. It carries 318 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
1.8%
Average rank
#234in Bags & Cases
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
318per listing
Listings tracked
15

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pelican 1510 Lid Organizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 225%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Pelican 1510 Lid Organizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Pelican 1510 Lid Organizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pelican 1510 lid organizer17K/yr
  • pelican case organizer10K/yr
  • pelican case accessories18K/yr
  • pelican accessories9K/yr
  • pelican 1510 organizer8K/yr
  • pelican lid organizer8K/yr
  • pelican organizer6K/yr
  • pelican 1510 accessories7K/yr
  • pelican case inserts6K/yr
  • pelican case lid organizer4K/yr

Reviews and returns

What reviews say buyers love and hate about Pelican 1510 Lid Organizer

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
3.6%of orders come back
“Can't fit much in there”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pelican 1510 Lid Organizer questions

Answered from the same tracked data.