pastillas
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$83.15avg listing price — sweet spot $15–$100
Review moat
Good783.12avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Price range
Okay$39.77–$248.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 48K searches
According to Flapen's Amazon United States niche tracking, pastillas is a $54K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
pastillas market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $104K–$125K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #384
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 12.6%
- Avg brand age
- 25 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
21
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
11%
- URAO62%
- NOVOJOY9%
- HOTTABLET6%
- ZZB6%
- ICONLINK3%
- ATOZEE3%
- Open — no brand owns it (7 brands, 11%)
Demand
Weekly Amazon search volume, last 29 weeks — +19.4% search growth over the last 90 days.Top pastillas search terms
- 10 inch tablet with case16K/yr
- tablet 10 inch clearance sale3K/yr
- urao tablet7K/yr
- cheap tablets under 304K/yr
- tablet with case and screen protector5K/yr
- urao4K/yr
- urao 10.1 inch tablet3K/yr
- aumi ai os 10.1 inch tablet3K/yr
- free tablet with ebt3K/yr
Top pastillas products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
URAO Tablet 10.1 Android Tablet with Octa-core Processor 30GB RAM 128GB ROM HD IPS Touchscreen 8H Battery Wi-Fi 6 BT 5.4 Dual Camera Android 16 Tablets 2026
URAO$92.704.1★374 rev
URAO Tablet 10.1 Android Tablet with Octa-core Processor 30GB RAM 128GB ROM HD IPS Touchscreen 8H Battery Wi-Fi 6 BT 5.4 Dual Camera Android 16 Tablets 2026
URAO$89.924.1★374 rev
Urao Kids Tablet Android 16 Tablet for Kids 10 inch with Case 24GB RAM 64GB ROM 1TB TF Card Expandable for Toddler Children Parental Control Dual Camera WiFi Gift
URAO$89.674.2★338 rev
10 Inch Tablet With Tablet protective Case and Stylus Android 15 Tablets 8GB RAM 32GB ROM/1TB Expansion 8H 6000mah Battery Wifi Bluetooth 10.1 IPS HD Touchscreen 2MP+8MP Dual Camera Tablets Blue.
NOVOJOY$56.824.1★348 rev
Urao Kids Tablet Android 16 Tablet for Kids 10 inch with Case 24GB RAM 64GB ROM 1TB TF Card Expandable for Toddler Children Parental Control Dual Camera WiFi Gift
URAO$89.774.2★338 rev
Newest
by launch date
URAO Tablet14 inch Android 16 Tablet30GB RAM 256GB ROM 1920 * 1200 IPS FHD10000mAh 30W Fast ChargingOcta-core ProcessorWi-Fi 6 BT 5.4Dual Camera with Gemini AIKeyboardStylusCaseHeadphone
URAO$236.78142 rev
URAO Tablet 10.1 Android Tablet with Octa-core Processor 30GB RAM 128GB ROM HD IPS Touchscreen 8H Battery Wi-Fi 6 BT 5.4 Dual Camera Android 16 Tablets 2026
URAO$92.70374 rev
URAO Tablet 10.1 Android 16 Tablet Octa-core 36GB+128GB Dual Camera
URAO$101.69101 rev
EHFiDC Tablet 10 Inch Android 16 Tablets 32GB RAM 128GB ROM 2TB Expand 2.2GHz Octa-Core 6000mAh 5G WiFi HD IPS Display Widevine L1 Drop-Proof EVA Case
EHFiDC$137.1120 rev
Urao Kids Tablet Android 16 Tablet for Kids 10 inch with Case 24GB RAM 64GB ROM 1TB TF Card Expandable for Toddler Children Parental Control Dual Camera WiFi Gift
URAO$89.67338 rev
Trending
90-day click momentumEHFiDC Tablet 10 Inch Android 16 Tablets 32GB RAM 128GB ROM 2TB Expand 2.2GHz Octa-Core 6000mAh 5G WiFi HD IPS Display Widevine L1 Drop-Proof EVA Case
EHFiDC$137.114.6★
URAO Tablet14 inch Android 16 Tablet30GB RAM 256GB ROM 1920 * 1200 IPS FHD10000mAh 30W Fast ChargingOcta-core ProcessorWi-Fi 6 BT 5.4Dual Camera with Gemini AIKeyboardStylusCaseHeadphone
URAO$236.784.7★
URAO Tablet 10.1 Android 15 Tablet with Octa-core Processor 24GB RAM 128GB ROM HD IPS Touchscreen 8H Battery Wi-Fi 6 BT 5.0 Dual Camera Android Tablets
URAO$83.584.5★
URAO Tablet 10.1 Android Tablet with Octa-core Processor 30GB RAM 128GB ROM HD IPS Touchscreen 8H Battery Wi-Fi 6 BT 5.4 Dual Camera Android 16 Tablets 2026
URAO$92.704.1★
Urao Kids Tablet Android 16 Tablet for Kids 10 inch with Case 24GB RAM 64GB ROM 1TB TF Card Expandable for Toddler Children Parental Control Dual Camera WiFi Gift
URAO$89.674.2★
What buyers say about pastillas
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Excellent Product”
“User friendly”
“Battery lasts”
“Setup was quick”
“Amazing size”
“Excellent resolution”
“Apps run well”
“durable case”
“just as shown”
What buyers complain about
“Charging problem”
“Does not last”
“Cheap quality”
“Did not work”
“had a significant lag to anything we did on it”
“Not a huge difference in price”
“it's hard to connect”
“Slow to open app”
“Not a good touch screen”
“Touch screen doesnt work”
Top return reasons
Common questions
- Is pastillas profitable to sell on Amazon United States?
- The niche generates $54K/yr across 26 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the pastillas niche?
- 13 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in pastillas?
- Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 4.5%.
- What does it cost to enter the pastillas niche?
- Listings span $39.77–$248.74; the average listing price is $83.15 (sweet spot $15–$100). The average incumbent carries 783 reviews — the moat a new listing must climb.