Panic Button

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

-14.1%

Conversion, latest week

1.3%

Market size, estimated

$50Ka year

Peak month

August1.4× the quietest month

Top search term

panic button56K searches a year

Listings sell for $35.01 on average, from $7.69 to $93.74. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.01 that is $0 to $4K a year per listing.

Average price

$35.01inside the $15 to $100 sweet spot

Price range

$7.69–$93.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #151 within Security & Surveillance. It carries 2,621 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#151in Security & Surveillance

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,621per listing

Listings tracked

36

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months