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Panasonic Camcorder

Fail

Products sell for $929.02 on average, outside the sweet spot, so Panasonic Camcorder is a Fail.

Flapen Score
41
41 / 100
Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 43
Market size
$540K/yr77K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
42%top-5 click share · 8 brands · 68 sellers

Flapen Score

Panasonic Camcorder against its category

The dotted line is the Electronics average. Past it, Panasonic Camcorder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Panasonic Camcorder market on Amazon at a glance

Shoppers on Amazon United States searched for Panasonic Camcorder 77K times last year and spent an estimated $540K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $540K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
0.8%
Market size, estimated
$540Ka year
Peak month
December1.9× the quietest month
Top search term
panasonic camcorder49K searches a year

02 · Price

A sale here is worth $929.02.

Listings sell for $929.02 on average, from $56.40 to $2770.99. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $929.02 that is $0 to $93K a year per listing.

Average price
$929.02above the $15 to $100 sweet spot
Price range
$56.40–$2770.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$93K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #348 within Video. It carries 345 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
31%
Out of stock, average day
5.5%
Average rank
#348in Video
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
345per listing
Listings tracked
36

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Panasonic Camcorder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

68

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

2%

  • Brand 184%
  • Brand 25%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Panasonic Camcorder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Panasonic Camcorder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • panasonic camcorder49K/yr
  • panasonic video camera9K/yr
  • panasonic 4k camcorder5K/yr
  • camcorder panasonic4K/yr
  • panasonic hc-v1803K/yr
  • panasonic camcorder 4k4K/yr
  • panasonic video camera 4k3K/yr

Reviews and returns

What reviews say buyers love and hate about Panasonic Camcorder

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Video Quality”
9%of negative reviews mention “Functionality-Overall”
5.4%of orders come back
“Did not work correctly”
A buyer, on “Functionality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Panasonic Camcorder questions

Answered from the same tracked data.