Pan Tilt Zoom Security Camera
FailThe top 5 brands take 100% of clicks, so Pan Tilt Zoom Security Camera is a Fail.
- Flapen Score
- 42 / 100Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 4342
- Market size
- $4.9M/yr5.1M searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 51%top-5 click share · 3 brands · 13 sellers
Flapen Score
Pan Tilt Zoom Security Camera against its category
The dotted line is the Electronics average. Past it, Pan Tilt Zoom Security Camera is stronger. Inside it, weaker.
Market
The Pan Tilt Zoom Security Camera market on Amazon at a glance
Shoppers on Amazon United States searched for Pan Tilt Zoom Security Camera 5.1M times last year and spent an estimated $4.9M. All 3 brands take every click. Demand peaks in May–Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.
- Searches, last 12 months
- 5.1M
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $4.9Ma year
- Peak month
- July6.5× the quietest month
- Top search term
- out door cameras for home#qc11 4mp gkxmc3.9M searches a year
02 · Price
A sale here is worth $186.97.
Listings sell for $186.97 on average, from $28.64 to $610.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $186.97 that is $187K to $234K a year per listing.
- Average price
- $186.97above the $15 to $100 sweet spot
- Price range
- $28.64–$610.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $187K–$234K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #56 within Video Surveillance. It carries 3,658 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #56in Video Surveillance
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 3,658per listing
- Listings tracked
- 30
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Pan Tilt Zoom Security Camera products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 88%
Open market
0%
- Brand 171%
- Brand 228%
- Brand 31%
Demand
Pan Tilt Zoom Security Camera search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul · busiest ÷ quietest = 6.5×
Search terms
Top Pan Tilt Zoom Security Camera search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- out door cameras for home#qc11 4mp gkxmc3.9M/yr
- aosu security camera391K/yr
- aosu147K/yr
- aosu solar security cameras wireless outdoor90K/yr
- eufy s340110K/yr
- eufy solocam s34072K/yr
- auso security camera50K/yr
- eufy s340 solar camera40K/yr
- 360 camera outdoor42K/yr
- aosu camera41K/yr
Reviews and returns
What reviews say buyers love and hate about Pan Tilt Zoom Security Camera
We read the reviews and the return reasons for every product selling here.
“Constantly disconnecting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
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FAQ
Common Pan Tilt Zoom Security Camera questions
Answered from the same tracked data.