Is over ear earbuds wired profitable to sell on Amazon United States?

The niche generates $69K/yr across 27 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (48/100).

How competitive is the over ear earbuds wired niche?

15 brands and 65 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in over ear earbuds wired?

Top complaints mined from reviews: Durability, Audio Quality, Quality-Overall. The return rate is 3.2%.

When does demand for over ear earbuds wired peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the over ear earbuds wired niche?

Listings span $9.33–$49.67; the average listing price is $18.70 (sweet spot $15–$100). The average incumbent carries 3,944 reviews — the moat a new listing must climb.

over ear earbuds wired

Skip it

A small market ($69K/yr) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$18.70

avg listing price — sweet spot $15–$100

Price range

Great$9.33–$49.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,943.52

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Market size

Bad$69K

$69K/yr · 113K searches

According to Flapen's Amazon United States niche tracking, over ear earbuds wired is a $69K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

over ear earbuds wired market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $75K–$94K; units × avg price
Conversion rate: 3.3%
Avg BSR: #392
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 9.1%
Avg brand age: 51 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

44%

Top 20: 92%

Open market

22%

PHILIPS26%
Avantree24%
Joysico10%
AIAUXAI7%
VJK6%
Panasonic6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×

Open Trend

Top over ear earbuds wired search terms

wired earbuds with ear hooks15K/yr +0.4%2.3% conv.
wired over ear earbuds15K/yr -15.6%3.4% conv.
over ear earbuds wired10K/yr +9.0%2.9% conv.
over the ear earbuds wired13K/yr -16.7%3.3% conv.
over the ear wired earbuds8K/yr -4.3%3.4% conv.
over ear wired earbuds8K/yr -9.0%2.7% conv.
wired headphones for running6K/yr -15.8%1.5% conv.
wired over the ear earbuds7K/yr -13.3%2.7% conv.
wired running headphones5K/yr -8.9%1.9% conv.
wired sports earbuds5K/yr -17.3%2.5% conv.

All search terms

Top over ear earbuds wired products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Avantree E171 - AUX 3.5mm Wired Earbuds with Microphone & in-Line Volume Control Compatible with Traditional 3.5mm AUX Phones Corded Headphones with Ear Hook for Running & Sports Black

Avantree$19.294.4★20,648 rev

Philips SHS3200BK Flexible Earhook Headphones Black

PHILIPS$15.354.1★9,604 rev

Philips SHS3200WT Flexible Earhook Headphones White

PHILIPS$14.094.1★9,604 rev

Upgrade Wired Sports Earbuds with Ear Hooks Running Headphones Secure Fit Wrap Around Ear Sweatproof In-Ear Earphones with Microphone 3.5mm Jack for Smartphone Laptop Tablet MP3 Workout Jogging Gym

VJK$9.923.8★343 rev

PHILIPS Over The Ear Earbuds Flexible Wrap Around Earbuds Around Ear Headphones with Mic Behind The Ear Headphones Perfect for Sports Running Exercise Gym (Black)

PHILIPS$18.724.2★792 rev

Newest

by launch date

Philips USB-C Wired Earbuds with Microphone Secure Fit Over-Ear Sport Earhooks Deep Bass 15mm Drivers in-Line Controls Plug-and-Play USB-C Earphones Wired Open Ear Headphones for Running & Gym

PHILIPS$19.972,015 rev

4mo ago

USB C Earbuds Wired Open Ear Headphones for iPhone 17 16 Pro 16e 15/Samsung S26 S25 Ultra S24 S23 Over Ear Earbuds with Ear Hooks&Microphone C Plug Sports Corded Headset for iPad 10 11/Android Running

AIAUXAI$19.4660 rev

4mo ago

Open Ear Headphones Wired 3.5mm Earphones for Chormebook Laptop PC Over Earbuds Wired with Ear Hook& Microphone 3.5mm Plug Ear Buds for Samsung A25 A15 A14/Kindle Fire Zoom Office Running Sports Kids

AIAUXAI$18.6431 rev

9mo ago

Joyico Wired Open Ear Headphones with Microphone Volume Control Wrap Around Ear Hook & Case Over Ear Earbuds for Sport Running On Ear Out of Ear Earphones Comfortable for Sensitive & Small Ears

Joysico$15.80188 rev

1y ago

Wired Over Ear Earbuds with Microphone Ear Hook 3.5mm Sport Headphones Wired for Laptop/iPad/iPod/3.5mm Plug Cellphone Earphones Noise Cancelling Headset for Chromebook/Switch/Galaxy/MP3 Running Black

AIAUXAI$12.7688 rev

1y ago

What buyers say about over ear earbuds wired

What buyers praise and complain about, mined from review topics.

What buyers love

Audio Quality24%

“Amazing sound”

Quality-Overall11%

“Great build quality”

Value For Money10%

“Great value”

Comfort-Overall8%

“These are super comfortable”

Size-Overall7%

“Secure fit”

Ease Of Use4%

“These have been very comfortable to wear”

Noise Cancellation4%

“The noise canceling was nice”

Durability3%

“They are very durable”

Advertised Vs Actual Product3%

“Works as advertised”

Bass2%

“good bass”

What buyers complain about

Durability15%

“Breaks easily”

Audio Quality11%

“Static in audio”

Quality-Overall8%

“I have reported this low-quality company to Amazon”

Size-Overall6%

“Big and bulky”

Comfort-Overall5%

“Extremely uncomfortable”

Noise Level5%

“Too loud”

Functionality-Overall4%

“not effective”

Audio Volume4%

“limited volume control”

Connectivity-Overall3%

“It seems like the connection is too small”

Microphone3%

“Mic stops working randomly”

Top return reasons

Size-Overall22%

Audio Quality14%

Compatibility-Overall13%

Functionality-Overall8%

Connectivity-Overall7%

Comfort-Overall6%

Microphone4%

Audio Volume3%

Quality-Overall3%