Over Ear Earbuds Wired

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

3.3%

Market size, estimated

$69Ka year

Peak month

August2.2× the quietest month

Top search term

wired earbuds with ear hooks15K searches a year

Listings sell for $18.70 on average, from $9.33 to $49.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.70 that is $2K to $5K a year per listing.

Average price

$18.70inside the $15 to $100 sweet spot

Price range

$9.33–$49.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #392 within Headphones & Earbuds. It carries 3,944 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

9.1%

Average rank

#392in Headphones & Earbuds

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

3,944per listing

Listings tracked

27

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

51 months