outlet surge protector
Worth a lookShows a sweet-spot price point ($24.40 avg), but soft demand (-9.1% this quarter) keeps it on the watch list.
Avg price
Incredible$24.40avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$9.41–$75.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$152K$152K/yr · 111K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,747.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, outlet surge protector is a $152K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
outlet surge protector market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $146K–$195K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #262
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 73%
- Out of stock
- 1.6%
- Avg brand age
- 54 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
97
Top-5 brand share
67%
Top 20: 96%
Top-5 click share
43%
Top 20: 78%
Open market
30%
- Belkin36%
- Amazon Basics14%
- LeZone7%
- TROND6%
- Anker4%
- Rocketfish4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.6×
Top outlet surge protector search terms
- 4000 joules surge protector25K/yr
- rocketfish surge protector18K/yr
- surge protector 3000 joules10K/yr
- surge protector 4000 joules11K/yr
- 6 plug outlet adapter surge protector10K/yr
- surge protector for treadmill8K/yr
- belkin outlet extender6K/yr
- high joules surge protector5K/yr
- belkin wall surge protector5K/yr
- belkin outlet5K/yr
Top outlet surge protector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics 12-Outlet Surge Protector Power Strip 4000 Joules 8ft Extension Cord Rectangle for Home Office Gaming Room Black
Amazon Basics$18.374.8★490 rev
Belkin 12-Outlet Surge Protector Power Strip w/ 12 AC Outlets & 8ft Flat Plug UL-Listed Heavy-Duty Extension Cord for Home Office Travel Computer Laptop Charger - 3 780 Joules of Protection
Belkin$26.704.8★3,146 rev
Belkin 6-Outlet Surge Protector Power Strip USB-C & USB-A Ports w/ USB-C PD Fast Charge ETL-Listed Wall-Mountable w/ 6 AC Outlets Overvoltage Protection LED Indicator 1 680 Joules of Protection
Belkin$22.054.7★1,165 rev
Surge Protector Power Strip 4800J LeZone 10Ft Long Extension Cord Flat Plug 12 Outlets 2 USB C 2 USB Ports Wall Mountable Desk Charging Station Black
LeZone$19.044.7★2,633 rev
TROND Surge Protector Power Strip 4000 Joules ETL Listed 13 Widely-Spaced Outlets Expansion with USB C Ports Low-Profile Flat Plug Wall Mountable 5ft Extension Cord 14AWG Heavy Duty Black
TROND$28.114.8★8,740 rev
Newest
by launch date
CCCEI Heavy Duty Surge Protector 20A Individual Switches Yellow 6FT 1
CCCEI$32.34669 rev
Amazon Basics 12-Outlet Surge Protector Power Strip 4000 Joules 8ft Extension Cord Rectangle for Home Office Gaming Room Black
Amazon Basics$18.37490 rev
Amazon Basics 12-Outlet Surge Protector Power Strip 4000 Joules 8ft Extension Cord Rectangle for Home Office Gaming Room White
Amazon Basics$17.95490 rev
Power Strip SUPERDANNY 5000 Joules Surge Protector with 13 AC Outlets 2 USB-A & 2 USB-C PD 20W Fast Charging Heavy Duty 14AWG/3C Industrial Grade Extension Cord for Workbench Home Office Black
SUPERDANNY$29.23512 rev
Anker Outlet Extender Power Strip with 300J Surge Protector 10-in-1 with 6 AC 2 USB A 2 USB C Ports Wide-Spaces Outlets and 20W Fast Charging Dorm Room Essentials
Anker$18.121,130 rev
Trending
90-day click momentumCCCEI Heavy Duty Surge Protector 20A Individual Switches Yellow 6FT 1
CCCEI$32.344.7★
Amazon Basics 12-Outlet Surge Protector Power Strip 4000 Joules 8ft Extension Cord Rectangle for Home Office Gaming Room White
Amazon Basics$17.954.8★
Rocketfish 7-Outlet/2-USB 2100 Joules Surge Protector Strip - Multiple-Outlet Extension Cord with Surge Protection - Power Strip with USB Ports - Travel & Home Extension Cord for Wall Outlets - Black
Rocketfish$47.114.7★
Belkin Power Strip Surge Protector with 8 Outlets 6 ft Long Flat Plug Heavy Duty Extension Cord + Overload Protection for Home Office Travel Compuer Desktop & Phone Charging Brick (3 550 Joules)
Belkin$24.614.7★
Belkin 8-Outlet Surge Protector w/ 8 AC Outlets & 8ft Long Flat Plug UL-listed Heavy-Duty Extension Cord for Home Office Travel Computer Desktop Laptop Phone Charger - 2 500 Joules of Protection
Belkin$20.784.8★
What buyers say about outlet surge protector
What buyers praise and complain about, mined from review topics.What buyers love
“Build quality is great”
“usb ports work well”
“Looks Exactly As Pictured”
“Fast charge”
“Good value for money”
“Comes in handy”
“Easy to put together”
“well built”
“Super surge protector”
“Fits securely”
What buyers complain about
“Falls apart”
“USB ports don't work”
“Did not work”
“Charging Issues”
“Cheap quality”
“Makes noise”
“Too big”
“A bit pricey”
“Incorrect description”
“Overheating”
Top return reasons
Common questions
- Is outlet surge protector profitable to sell on Amazon United States?
- The niche generates $152K/yr across 44 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the outlet surge protector niche?
- 25 brands and 97 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in outlet surge protector?
- Top complaints mined from reviews: Durability, Socket/Port/Plug, Functionality-Overall. The return rate is 1.4%.
- When does demand for outlet surge protector peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 5.6× the quietest.
- What does it cost to enter the outlet surge protector niche?
- Listings span $9.41–$75.77; the average listing price is $24.40 (sweet spot $15–$100). The average incumbent carries 11,747 reviews — the moat a new listing must climb.