Is outlet plugs profitable to sell on Amazon United States?

The niche generates $91K/yr across 34 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (46/100).

How competitive is the outlet plugs niche?

16 brands and 36 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in outlet plugs?

Top complaints mined from reviews: Charging, Durability, Socket/Port/Plug. The return rate is 1.4%.

When does demand for outlet plugs peak?

Demand peaks in Oct–Nov; the busiest month runs 3.3× the quietest.

What does it cost to enter the outlet plugs niche?

Listings span $6.79–$25.59; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 11,581 reviews — the moat a new listing must climb.

outlet plugs

Skip it

Soft demand (-10.4% this quarter) — this niche doesn't clear our bar today.

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.70

avg listing price — sweet spot $15–$100

Price range

Good$6.79–$25.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad$91K

$91K/yr · 62K searches

Review moat

Bad11,580.94

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, outlet plugs is a $91K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

outlet plugs market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $110K–$137K; units × avg price
Conversion rate: 10.7%
Avg BSR: #80
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.4%
Avg brand age: 30 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

11%

Addtam71%
One Beat9%
TESSAN4%
DENGWENQIANG3%
TOPGREENER2%
JcBlaon2%
Open — no brand owns it (10 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 3.3×

Open Trend

Top outlet plugs search terms

addtam surge protector18K/yr +3.0%9.5% conv.
plug with usb and usb c17K/yr -27.9%8.1% conv.
wall plug with usb c ports10K/yr +2.9%6.4% conv.
addtam10K/yr -1.8%5.4% conv.
addtam power strip4K/yr -13.3%8.2% conv.
addtam surge protector outlet extender3K/yr -66.3%18.5% conv.

All search terms

Top outlet plugs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Addtam Surge Protector Outlet Extender 6-Outlet Splitter with 4 USB Wall Charger(2 USB-C Ports) Multi Plug Wall Outlet 1800J Power Strip for Home Office Dorm Room Essentials

Addtam$8.804.7★2,912 rev

Addtam 5-Outlet Extender Surge Protector Multi Plug Wall Outlet with 4 USB Wall Charger(1 USB C Ports) Outlet Splitter Power Strip for Home Office Dorm Room Essentials Plug Extension Outlet 1800J

Addtam$8.824.7★52,864 rev

Addtam Surge Protector Outlet Extender 6 Outlet Splitter with Night Light and 4 USB Wall Charger(2 USB-C Ports) Multi Plug Wall Outlet Power Strip for Home Office Dorm Room Essentials

Addtam$13.864.5★178 rev

Addtam Surge Protector Power Strip 8 Widely Outlets with 4 USB Ports (2 USB C) 5ft Extension Cord with Multiple Plug Outlets 3 Side Outlet Extender Flat Plug Wall Mount ETL White

Addtam$14.194.8★6,629 rev

Surge Protector Outlet Extender - with Rotating Plug 6 AC Multi Plug Outlet with 4 USB Ports (2 USB C) 1800J Wall Charger 3-Sided Power Strip with Spaced Outlet Splitter for Home Office Travel

One Beat$10.664.7★19,037 rev

Newest

by launch date

Addtam Travel Esstentials - Cruise Approved Power Strip with 5ft Retractable Cord Ultra Thin Flat Plug 3 Outlets 4 USB (2 USB C) Non Surge Protector for Travel/Cruise/Home/Dorm/Office ETL Listed

Addtam$11.01194 rev

6mo ago

Addtam Surge Protector Outlet Extender 6 Outlet Splitter with Night Light and 4 USB Wall Charger(2 USB-C Ports) Multi Plug Wall Outlet Power Strip for Home Office Dorm Room Essentials

Addtam$13.86178 rev

7mo ago

USB C Charger Block 60W 5-Port Type C Charger Fast Charging Block USBC USB Multiple Port Wall Charger Plug Adapter for iPhone 17/Air/16/15/14/13/12/11 Pro Max Samsung Galaxy iPad Tablet (White)

Karhood$8.931,834 rev

1y ago

Addtam Surge Protector Outlet Extender 6-Outlet Splitter with 4 USB Wall Charger(2 USB-C Ports) Multi Plug Wall Outlet 1800J Power Strip for Home Office Dorm Room Essentials

Addtam$8.802,912 rev

1y ago

Surge Protector Wall Outlet Extender Multi Plug Outlet with Rotating Plug 6 AC Outlets 4 USB Ports (2 USB C) 1800J 3-Side Power Strip Wall Mount Outlet Splitter for College Dorm Travel Essentials

Addtam$9.411,197 rev

2y ago

What buyers say about outlet plugs

What buyers praise and complain about, mined from review topics.

What buyers love

Charging22%

“GREAT CHARGER”

Quality-Overall13%

“Build quality is quite solid”

Advertised Vs Actual Product11%

“Better than I expected”

Socket/Port/Plug11%

“Nice ports”

Value For Money8%

“Great buy for the money”

Ease Of Use6%

“Makes life easier”

Assembly/Installation4%

“Easy setup”

Efficiency3%

“Works great”

Size-Overall2%

“Exact match”

Portability2%

“Very Handy”

What buyers complain about

Charging27%

“Charges incredibly slow”

Durability11%

“Doesn't last”

Socket/Port/Plug9%

“Ports failed”

Functionality-Overall7%

“Barely works”

Quality-Overall6%

“Garbage quality”

Size-Overall4%

“Too short”

Heating3%

“gets hot”

Advertised Vs Actual Product2%

“False Advertising”

Compatibility-Overall2%

“Not compatible”

Flammable2%

“Fire Hazard”

Top return reasons

Size-Overall25%

Charging23%

Compatibility-Overall9%

Socket/Port/Plug9%

Functionality-Overall7%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Value For Money4%

Connectivity-Overall2%

Add-Ons/Attachments2%

Common questions

Is outlet plugs profitable to sell on Amazon United States?: The niche generates $91K/yr across 34 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (46/100).
How competitive is the outlet plugs niche?: 16 brands and 36 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in outlet plugs?: Top complaints mined from reviews: Charging, Durability, Socket/Port/Plug. The return rate is 1.4%.
When does demand for outlet plugs peak?: Demand peaks in Oct–Nov; the busiest month runs 3.3× the quietest.
What does it cost to enter the outlet plugs niche?: Listings span $6.79–$25.59; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 11,581 reviews — the moat a new listing must climb.