Outlet Plugs

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months

62K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

10.7%

Market size, estimated

$91Ka year

Peak month

November3.3× the quietest month

Top search term

addtam surge protector18K searches a year

Listings sell for $13.70 on average, from $6.79 to $25.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $13.70 that is $3K to $7K a year per listing.

Average price

$13.70under the $15 to $100 sweet spot

Price range

$6.79–$25.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

1.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #80 within Accessories & Supplies. It carries 11,581 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#80in Accessories & Supplies

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

11,581per listing

Listings tracked

34

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months