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Outlet Plug

Maybe

The top 5 brands take only 39% of clicks. But the products selling today already average 4.7★, so Outlet Plug is a Maybe.

Flapen Score
59
59 / 100
Top 4% of 8,347 Electronics niches · +16 vs the category median of 43
Market size
$338K/yr351K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
30%top-5 click share · 44 brands · 144 sellers

Flapen Score

Outlet Plug against its category

The dotted line is the Electronics average. Past it, Outlet Plug is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outlet Plug market on Amazon at a glance

Shoppers on Amazon United States searched for Outlet Plug 351K times last year and spent an estimated $338K. The top 5 brands take 39% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $338K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
5.1%
Market size, estimated
$338Ka year
Peak month
November1.6× the quietest month
Top search term
outlet plug66K searches a year

02 · Price

A sale here is worth $19.08.

Listings sell for $19.08 on average, from $3.84 to $75.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $19.08 that is $5K to $10K a year per listing.

Average price
$19.08inside the $15 to $100 sweet spot
Price range
$3.84–$75.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #137 within Accessories & Supplies. It carries 9,256 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
97%
Out of stock, average day
2.1%
Average rank
#137in Accessories & Supplies
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
9,256per listing
Listings tracked
76

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
52 months

Products

Top Outlet Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

144

Top-5 brand share

39%

Top 20: 79%

Top-5 click share

30%

Top 20: 59%

Open market

56%

  • Brand 110%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Outlet Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Outlet Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outlet plug66K/yr
  • electric plugs65K/yr
  • electric plug28K/yr
  • 4000 joules surge protector25K/yr
  • electrical plugs22K/yr
  • plug in outlet18K/yr
  • rocketfish surge protector18K/yr
  • enchufes electricos18K/yr
  • surge protector 3000 joules10K/yr
  • surge protector 4000 joules11K/yr

Reviews and returns

What reviews say buyers love and hate about Outlet Plug

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
1.3%of orders come back
“Falls apart”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Outlet Plug questions

Answered from the same tracked data.