Is outlet plug profitable to sell on Amazon United States?

The niche generates $338K/yr across 76 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the outlet plug niche?

44 brands and 144 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in outlet plug?

Top complaints mined from reviews: Durability, Socket/Port/Plug, Quality-Overall. The return rate is 1.3%.

When does demand for outlet plug peak?

Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the outlet plug niche?

Listings span $3.84–$75.77; the average listing price is $19.08 (sweet spot $15–$100). The average incumbent carries 9,256 reviews — the moat a new listing must climb.

outlet plug

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great$19.08

avg listing price — sweet spot $15–$100

Price range

Great$3.84–$75.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$338K

$338K/yr · 351K searches

Review moat

Bad9,255.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, outlet plug is a $338K/yr Amazon United States market (351K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

outlet plug market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $382K–$477K; units × avg price
Conversion rate: 5.1%
Avg BSR: #137
Page quality: 0%
Prime: 97%
Sponsored: 82%
Out of stock: 2.1%
Avg brand age: 52 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

144

Top-5 brand share

39%

Top 20: 79%

Top-5 click share

30%

Top 20: 59%

Open market

56%

Belkin10%
QINLIANF8%
One Beat7%
Amazon Basics7%
Leviton7%
TROND6%

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — -9.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Open Trend

Top outlet plug search terms

outlet plug66K/yr +2.5%4.7% conv.
electric plugs65K/yr +6.5%3.0% conv.
electric plug28K/yr +1.4%3.9% conv.
4000 joules surge protector25K/yr -0.1%3.3% conv.
electrical plugs22K/yr +1.9%3.3% conv.
plug in outlet18K/yr -4.6%4.7% conv.
rocketfish surge protector18K/yr -13.1%2.3% conv.
enchufes electricos18K/yr -48.2%1.3% conv.
surge protector 3000 joules10K/yr -19.0%4.5% conv.
surge protector 4000 joules11K/yr -23.4%5.1% conv.

All search terms

Top outlet plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wall Charger Surge Protector QINLIANF 5 Outlet Extender with 4 USB Charging Ports 3-Sided 1680J Power Strip Multi Plug Adapter Spaced for Home Travel Office

QINLIANF$9.834.7★111,782 rev

Surge Protector Outlet Extender - with Rotating Plug 6 AC Multi Plug Outlet with 4 USB Ports (2 USB C) 1800J Wall Charger 3-Sided Power Strip with Spaced Outlet Splitter for Home Office Travel

One Beat$10.664.7★19,037 rev

Amazon Basics 12-Outlet Surge Protector Power Strip 4000 Joules 8ft Extension Cord Rectangle for Home Office Gaming Room Black

Amazon Basics$18.374.8★490 rev

Belkin 12-Outlet Surge Protector Power Strip w/ 12 AC Outlets & 8ft Flat Plug UL-Listed Heavy-Duty Extension Cord for Home Office Travel Computer Laptop Charger - 3 780 Joules of Protection

Belkin$26.704.8★3,146 rev

Surge Protector Power Strip 4800J LeZone 10Ft Long Extension Cord Flat Plug 12 Outlets 2 USB C 2 USB Ports Wall Mountable Desk Charging Station Black

LeZone$19.044.7★2,633 rev

Newest

by launch date

Outlet Extender Surge Protector - NUOZHI 6 Outlet Splitter with 4 USB Ports(2 USB-C) Multi Plug Wall Outlet 1680J Power Strip for Home Office Dorm Room Essentials ETL White

NUOZHI$10.04865 rev

9mo ago

Addtam Surge Protector Outlet Extender 6-Outlet Splitter with 4 USB Wall Charger(2 USB-C Ports) Multi Plug Wall Outlet 1800J Power Strip for Home Office Dorm Room Essentials

Addtam$8.802,912 rev

1y ago

Amazon Basics 12-Outlet Surge Protector Power Strip 4000 Joules 8ft Extension Cord Rectangle for Home Office Gaming Room Black

Amazon Basics$18.37490 rev

1y ago

Power Strip SUPERDANNY 5000 Joules Surge Protector with 13 AC Outlets 2 USB-A & 2 USB-C PD 20W Fast Charging Heavy Duty 14AWG/3C Industrial Grade Extension Cord for Workbench Home Office Black

SUPERDANNY$29.23512 rev

1y ago

ENERLITES Duplex Receptacle Outlet Residential Grade Electrical Wall Outlet 15A 125V Self-Grounding 2-Pole 3-Wire UL Listed 61581-W-10PCS White (10 Pack)

ENERLITES$16.571,018 rev

2y ago

What buyers say about outlet plug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“the build quality is great”

Socket/Port/Plug14%

“GREAT PLUG”

Advertised Vs Actual Product11%

“Looks Exactly As Pictured”

Charging8%

“charges well”

Value For Money8%

“Great deal”

Ease Of Use7%

“easy to access”

Assembly/Installation4%

“Easy to mount”

Size-Overall3%

“Exact match”

Design-Overall3%

“Compact design”

Drop/Impact Protection2%

“Super surge protector”

What buyers complain about

Durability14%

“Falls apart”

Socket/Port/Plug10%

“Ports failed”

Quality-Overall8%

“Bad Quality”

Charging8%

“Stopped Charging”

Functionality-Overall8%

“Never worked”

Size-Overall5%

“Too big”

Noise Level5%

“Makes noise”

Value For Money3%

“found another brand cheaper”

Advertised Vs Actual Product2%

“False advertisement”

Heating2%

“Over heated”

Top return reasons

Size-Overall29%

Socket/Port/Plug10%

Functionality-Overall9%

Charging9%

Compatibility-Overall7%

Advertised Vs Actual Product7%

Value For Money5%

Defective Material/Parts5%

Connectivity-Overall2%

Add-Ons/Attachments2%

Common questions

Is outlet plug profitable to sell on Amazon United States?: The niche generates $338K/yr across 76 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (59/100).
How competitive is the outlet plug niche?: 44 brands and 144 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in outlet plug?: Top complaints mined from reviews: Durability, Socket/Port/Plug, Quality-Overall. The return rate is 1.3%.
When does demand for outlet plug peak?: Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the outlet plug niche?: Listings span $3.84–$75.77; the average listing price is $19.08 (sweet spot $15–$100). The average incumbent carries 9,256 reviews — the moat a new listing must climb.

outlet plug

outlet plug market data

Competition & brand share

Demand & seasonality

Top outlet plug search terms

Top outlet plug products on Amazon

Top sellers

Newest

Trending

What buyers say about outlet plug

What buyers love

What buyers complain about

Top return reasons

Common questions

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