Outlet Extender

Shoppers searched for this 11.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.6M a year.

Searches, last 12 months

11.5M

Growth, 90 days vs prior 90

-10.9%

Conversion, latest week

8.3%

Market size, estimated

$15.6Ma year

Peak month

January1.7× the quietest month

Top search term

outlet extender3.7M searches a year

Listings sell for $16.44 on average, from $3.84 to $45.78. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $16.44 that is $493K to $658K a year per listing.

Average price

$16.44inside the $15 to $100 sweet spot

Price range

$3.84–$45.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

30,000–40,000

Revenue per listing a year

$493K–$658K

Returns

1.5%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #39 within Accessories & Supplies. It carries 12,711 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#39in Accessories & Supplies

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

12,711per listing

Listings tracked

38

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

48 months