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Outdoor Plug

Pass

Outdoor Plug scores 66 out of 100, a Pass. Shoppers spend an estimated $406K a year here, search demand grew +76.2% this quarter, and an estimated 1.8% of orders come back.

Flapen Score
66
66 / 100
Top 1% of 8,347 Electronics niches · +23 vs the category median of 43
Market size
$406K/yr278K searches / yr
90-day growth
+76.2%search demand this quarter
Competition
49%top-5 click share · 23 brands · 28 sellers

Flapen Score

Outdoor Plug against its category

The dotted line is the Electronics average. Past it, Outdoor Plug is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Plug market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Plug 278K times last year and spent an estimated $406K. The top 5 brands take 53% of clicks. Demand peaks in Jun–Oct–Nov–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +76.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $406K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
+76.2%
Conversion, latest week
7.6%
Market size, estimated
$406Ka year
Peak month
November4.0× the quietest month
Top search term
outdoor outlet extender62K searches a year

02 · Price

A sale here is worth $19.19.

Listings sell for $19.19 on average, from $6.42 to $38.34. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $19.19 that is $14K to $19K a year per listing.

Average price
$19.19inside the $15 to $100 sweet spot
Price range
$6.42–$38.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$14K–$19K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #179 within Home Audio Accessories. It carries 1,448 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#179in Home Audio Accessories
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,448per listing
Listings tracked
30

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
47 months

Products

Top Outdoor Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

28

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

49%

Top 20: 89%

Open market

41%

  • Brand 118%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Outdoor Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Outdoor Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor outlet extender62K/yr
  • outdoor plug extender31K/yr
  • outdoor multi plug outlet waterproof60K/yr
  • outdoor outlet splitter30K/yr
  • outdoor multi plug outlet21K/yr
  • outdoor plug splitter25K/yr
  • outdoor multi plug15K/yr
  • outlet extender outdoor9K/yr
  • outdoor outlet extension5K/yr
  • outdoor multi outlet6K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Plug

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Durability”
1.8%of orders come back
“Does not last”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Outdoor Plug questions

Answered from the same tracked data.