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Oura Ring Gen 4 Size 7

Fail

Demand is soft, at -80.1% this quarter, so Oura Ring Gen 4 Size 7 is a Fail.

Flapen Score
24
24 / 100
Ranks 8,110 of 8,347 Electronics niches · −19 vs the category median of 43
Market size
$60K/yr23K searches / yr
90-day growth
-80.1%search demand this quarter
Competition
75%top-5 click share · 6 brands · 19 sellers

Flapen Score

Oura Ring Gen 4 Size 7 against its category

The dotted line is the Electronics average. Past it, Oura Ring Gen 4 Size 7 is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oura Ring Gen 4 Size 7 market on Amazon at a glance

Shoppers on Amazon United States searched for Oura Ring Gen 4 Size 7 23K times last year and spent an estimated $60K. The top 5 brands take 98% of clicks. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -80.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-80.1%
Conversion, latest week
2.0%
Market size, estimated
$60Ka year
Top search term
oura ring gen 4 size 712K searches a year

02 · Price

A sale here is worth $132.69.

Listings sell for $132.69 on average, from $7.77 to $444.92. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $132.69 that is $13K to $33K a year per listing.

Average price
$132.69above the $15 to $100 sweet spot
Price range
$7.77–$444.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$13K–$33K
Returns
12.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #5,986 within Wearable Technology. It carries 2,881 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#5,986in Wearable Technology
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
2,881per listing
Listings tracked
13

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
18 months

Products

Top Oura Ring Gen 4 Size 7 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

19

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 217%
  • Brand 316%
  • Brand 410%
  • Brand 53%
  • Brand 62%

Search terms

Top Oura Ring Gen 4 Size 7 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oura ring gen 4 size 712K/yr
  • oura ring silver 78K/yr
  • oura ring gen 3 size 73K/yr

Reviews and returns

What reviews say buyers love and hate about Oura Ring Gen 4 Size 7

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
12.7%of orders come back
“Size up, not size accurate”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Oura Ring Gen 4 Size 7 questions

Answered from the same tracked data.