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Ota Dvr

Fail

The top 5 brands take 100% of clicks, so Ota Dvr is a Fail.

Flapen Score
41
41 / 100
Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 43
Market size
$4.0M/yr861K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
83%top-5 click share · 2 brands · 9 sellers

Flapen Score

Ota Dvr against its category

The dotted line is the Electronics average. Past it, Ota Dvr is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ota Dvr market on Amazon at a glance

Shoppers on Amazon United States searched for Ota Dvr 861K times last year and spent an estimated $4.0M. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 861K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.0M a year.

Searches, last 12 months
861K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
4.0%
Market size, estimated
$4.0Ma year
Top search term
tablo269K searches a year

02 · Price

A sale here is worth $116.51.

Listings sell for $116.51 on average, from $67.90 to $197.12. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $116.51 that is $350K to $466K a year per listing.

Average price
$116.51above the $15 to $100 sweet spot
Price range
$67.90–$197.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$350K–$466K
Returns
13.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within External Components. It carries 1,384 reviews at 3.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in External Components
Average rating
3.68 starsAmazon United States average 4.42 stars
Average reviews
1,384per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Ota Dvr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%
  • Open — no brand owns it (0%)

Demand

Ota Dvr search demand

Weekly searches over the year. Pick a range.

18K13KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Ota Dvr search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tablo269K/yr
  • tablo 4th generation dvr 4 tuner136K/yr
  • tablo tv231K/yr
  • ota dvr27K/yr
  • tablo tv 4th generation with antenna53K/yr
  • tablo 4th gen8K/yr
  • ota dvr recorders for tv antenna17K/yr
  • tablo tv antenna17K/yr
  • tablo antenna11K/yr
  • over the air dvr recorders for tv12K/yr

Reviews and returns

What reviews say buyers love and hate about Ota Dvr

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Durability”
13.2%of orders come back
“failed after 13 months”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Ota Dvr questions

Answered from the same tracked data.